This essay discusses the proliferation of discourses about the COVID-19 pandemic, presenting the challenges both to science and public policies that such an information overload present, having Collins' sociology of expertise as a theoretical framework.
Science; Communications Media; Internet; Social Media
ENSAIO ESSAYThis article is published in Open Access under the Creative Commons Attribution license, which allows use, distribution, and reproduction in any medium, without restrictions, as long as the original work is correctly cited.Camargo Jr. KR 2 Cad. Saúde Pública 2020; 36(5):e00088120The past as prologue "What experience and history teach is this -that peoples and governments have never learned anything from history, or acted on principles deduced from it" (Georg Hegel). Addressing the UN General Assembly in 1987, Jonathan Mann, then director of the Special Programme on AIDS, made the historical remark about the three epidemics 1 : first the propagation of the virus itself, then the irruption of the disease, and finally the social, cultural, economic and political reactions. Mutatis mutandis, this is a reference framework that could be applied to the current pandemic, albeit the second epidemic is not so distant from the first as it was with HIV and AIDS.In this essay, the focus is on the third epidemic, an epidemic of meaning, borrowing from the analysis made by Paula Treichler in the heart of the storm, in her aptly titled book How to Have Theory in an Epidemic 2 . She pointed out how the social dimensions of the AIDS epidemic were far more relevant than one might think, even when acknowledging the central role of biomedicine in the response of that other pandemic. Treichler at one point lists 38 different meanings attributed to AIDS, ranging from the absurd to the outrageous, many of which could apply to the present situation 2 . Leveraged to support discrimination, used as a sort of pedagogic resource to put forward moral theses, and rife with conspiracy theories, those were ideas that circulated wildly in the media then. Similar cultural and mediatic processes are taking place now with COVID-19, the biggest difference with the present is, obviously, the massive presence of Internet-mediated social networks, which were still in its infancy back then.The proliferation of narratives creates a crowded field, making much harder the task of making sense of the prevailing cacophony and finding trustworthy guidelines for action. This is an attempt to reflect about this situation, albeit having in mind a caveat about the risk of bringing critical reflections to such an unstable landscape, as pointed out in a quite satirical piece recently published in the academic blog Somatosphere: "in the haste to manufacture mental personal protective equipment against the Coronascene, it is all too easy to make mistakes, to mass produce instead fatuity, guesswork, and irrelevance" 3 .