Suggesting Appropriate Newspaper Advertising Rates Based on Quantitative Value of Newspaper Ads and Comparison With the Past.

Park, Hyunsoo; 교수, 단국대 커뮤니케이션학부; Lee, Doyul; Oh, Sujeong; Jo, Yurim

doi:10.14377/kja.2020.4.15.109

The Korean Journal of Advertising

2020

DOI: 10.14377/kja.2020.4.15.109

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Suggesting Appropriate Newspaper Advertising Rates Based on Quantitative Value of Newspaper Ads and Comparison With the Past.

Hyunsoo Park¹,

단국대 커뮤니케이션학부 교수²,

Doyul Lee³

et al.

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Suggesting Appropriate Newspaper Advertising Rates Based on Quantitative Value of Newspaper Ads and Comparison With the Past.

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