East Asia Bus Econ Assoc 2018
DOI: 10.20498/eajbe.2018.6.4.25
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Suggestions for Korea's Corporate Image, Product Image, and Purchase Intention with Consumer Hostility: Focusing on Korean Wave and Satisfaction Variables

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“…China in particular has been particularly affected by the Korean Wave and is a major consumer of Korean Wave content and Korean products (Yang & Lee, 2020). Therefore, many scholars have conducted research on the effect of Korean Wave on the purchase intention of Korean products for Chinese consumers (Bae & Lee, 2018;Jang & Kim, 2018;Kim & Park, 2020;Yang, Jin, & Jung, 2020). However, Netflix, one of the distribution channels of Korean Wave content, is not officially providing services in China, and the Chinese government is increasing regulations to curb the consumption of Korean Wave content.…”
Section: Introductionmentioning
confidence: 99%
“…China in particular has been particularly affected by the Korean Wave and is a major consumer of Korean Wave content and Korean products (Yang & Lee, 2020). Therefore, many scholars have conducted research on the effect of Korean Wave on the purchase intention of Korean products for Chinese consumers (Bae & Lee, 2018;Jang & Kim, 2018;Kim & Park, 2020;Yang, Jin, & Jung, 2020). However, Netflix, one of the distribution channels of Korean Wave content, is not officially providing services in China, and the Chinese government is increasing regulations to curb the consumption of Korean Wave content.…”
Section: Introductionmentioning
confidence: 99%
“…Amazon, an online shopping mall was first established by JEFF Bezos, a fund manager of the Wall Street of America on July in 1994. In Korea, Interpark was first opened in 1997 and has been operated (Lee, 2018). Korea has developed its information and communications technology and has increased the number of internet users and the amounts of transactions of online shopping malls along with the innovative growth of the distribution system.…”
Section: Characteristics Of Online Shopping Mallsmentioning
confidence: 99%