“…This phenomenon is often referred to as copycat behavior or Werther effect (see Niederkrotenthaler et al, 2009Niederkrotenthaler et al, , 2010Pirkis & Blood, 2001a). Some studies found an increase of depression among nonsuicidal viewers of a suicide film (e.g., Till, Niederkrotenthaler, Herberth, Vitouch, & Sonneck, 2010;Till et al, 2011) or identified associations between exposure to suicide on television and suicidality (e.g., Martin, 1996). Vice versa, particularly individuals in adverse life circumstances, who already think about suicide, are most likely to seek media contents on suicide and to act out their suicidal feelings when exposed to suicide-related media accounts (Etzersdorfer, 2008;Etzersdorfer & Sonneck, 1998).…”