Suitability, challenges and way forward for university accounting education in Nigeria

Ofoegbu, Grace N.; Okaro, Sunday C.; Okafor, Gloria O.

doi:10.1016/j.ijme.2018.06.003

Cited by 4 publications

(6 citation statements)

References 4 publications

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“…Our findings are partially consistent with most previous studies [35][36][37]51,52,54] and particularly consistent with Nguyen [83]. The findings justify sustainability (marketing) education as a strategy to improve consumers' (students') consciousness for and behaviour towards sustainable consumption/behaviour in Nigeria [64,73,75]. They also demonstrate that sustainability marketing education is capable of creating positive attitudes, subjective norms, and PBC that can stimulate consciousness for sustainable consumption.…”

Section: Discussionsupporting

confidence: 92%

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Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption

2022

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Scholars have increasingly examined how education influences consciousness for sustainable behaviour, but studies focusing on developing economies are very few, and the role of sustainability-oriented marketing education is currently underexplored. By applying the theory of planned behaviour, this study explores the influence of sustainability-oriented marketing education on students’ consciousness for sustainable consumption. The study is a quantitative research study based on an online survey of marketing students who participated in a training/seminar programme of the National Institute of Marketing of Nigeria. The participants were drawn from three universities across the South-East and South-South zones of the country. SmartPLS structural equation modelling was applied to test the generated data. We find that sustainability-oriented marketing education influences students’ consciousness for sustainable consumption, attitude, subjective norms, and perceived behavioural control. The findings will strengthen marketing education for sustainable development, and they have implications for students’ environmental consciousness in making purchase decisions. The study also brings more insight into marketing education’s role in actualizing the United Nations’ Sustainable Development Goals in Nigeria.

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Section: Discussionsupporting

confidence: 92%

“…Several attempts have been made to develop frameworks to guide the transition to sustainability education [25][26][27]64]. However, marketing as a discipline deserves more focus in thinking and research on how to lead society to more conscious and sustainable behaviour [10,16,24,65,66].…”

Section: Sustainability Marketing Educationmentioning

confidence: 99%

Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption

2022

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“…University students enrolled in an undergraduate accounting program who are in their first year are referred to as first-year undergraduate accounting students in this study. The new environment they find themselves in poses immense financial challenges that may be beyond their knowledge of finances and financial matters (Ofoegbu, et al., 2018; Ugwu et al., 2020). In Nigeria, some of them, like other students, have been observed to struggle with financial challenges with some refraining from completing their academic program (Ezenwoke, et al., 2020; Ofoegbu, et al., 2018; Okolie, 2013; Ugwu et al., 2020).…”

Section: Introductionmentioning

confidence: 99%

“…The new environment they find themselves in poses immense financial challenges that may be beyond their knowledge of finances and financial matters (Ofoegbu, et al., 2018; Ugwu et al., 2020). In Nigeria, some of them, like other students, have been observed to struggle with financial challenges with some refraining from completing their academic program (Ezenwoke, et al., 2020; Ofoegbu, et al., 2018; Okolie, 2013; Ugwu et al., 2020). Additionally, since first-year undergraduate accounting students are yet to take advanced courses related to finances and financial matters, they are expected to have differing opinions about the practical and theoretical aspects of financial management, some of which might hinder their adjustments (Ben-Caleb, et al., 2021; Ofoegbu, et al., 2018; Okafor, 2012).…”

Section: Introductionmentioning

confidence: 99%

“…In Nigeria, some of them, like other students, have been observed to struggle with financial challenges with some refraining from completing their academic program (Ezenwoke, et al., 2020; Ofoegbu, et al., 2018; Okolie, 2013; Ugwu et al., 2020). Additionally, since first-year undergraduate accounting students are yet to take advanced courses related to finances and financial matters, they are expected to have differing opinions about the practical and theoretical aspects of financial management, some of which might hinder their adjustments (Ben-Caleb, et al., 2021; Ofoegbu, et al., 2018; Okafor, 2012). In order to help these students at this early stage of their academic pursuit to resolve any conflicting financial views that may negatively impact their financial behavior, it is crucial to deploy REBT-based coaching intervention.…”

Section: Introductionmentioning

confidence: 99%

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Investigation of Financial Literacy and Money Attitudes Among First-Year Undergraduate Accounting Students: A Rational Emotive Behavior Therapy-Based Coaching Intervention

et al. 2022

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As soon as they are admitted to a university, most students become responsible for their own finances, but because of a lack of parental supervision, they are more inclined to spend than to manage their money. A study of first-year undergraduate accounting students was conducted to examine the effects of rational emotive behavior therapy-based coaching (REBT-based coaching) intervention on their financial literacy and money attitudes. Thirty first-year undergraduates studying accounting at Nigerian public universities participated in this two-group randomized trial. About 15 first-year undergraduate accounting students participated in the online REBT-based coaching group, while 15 first-year undergraduate accounting students participated in the face-to-face control group. A repeated measures analysis of variance was performed on the study data at .05 probability level. The study found that the online REBT-based coaching intervention significantly improved the financial literacy and money attitudes of first-year undergraduate accounting students in a similar way to face-to-face REBT-based coaching intervention. The follow-up results for the online REBT-based coaching intervention 1 month later showed a similar trend of increasing students’ financial literacy and money attitude scores similar to what was observed in the face-to-face coaching group. There was no significant difference between students in the online and face-to-face modes regarding satisfaction with REBT-based coaching interventions they received. As a result of the findings, the researchers propose developing coaching approaches that can help students gain insight into their financial actions and knowledge, which will likely improve financial literacy and money attitudes in the future.

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Development of a university-industry collaboration model towards work-ready engineering graduates

Chew

Mah

et al. 2021

Research in Science & Technological Education

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Suitability, challenges and way forward for university accounting education in Nigeria

Cited by 4 publications

References 4 publications

Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption

Exploring the Role of Sustainability-Oriented Marketing Education in Promoting Consciousness for Sustainable Consumption

Investigation of Financial Literacy and Money Attitudes Among First-Year Undergraduate Accounting Students: A Rational Emotive Behavior Therapy-Based Coaching Intervention

Development of a university-industry collaboration model towards work-ready engineering graduates

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