Latinos have the highest rate of skin cancers among U.S. minorities.
Despite a rising incidence of melanoma – the deadliest form of skin
cancer – and greater disease burden, Latinos tend to have poor awareness
of skin cancer risk factors which may inhibit preventive action. We expanded on
prior work by qualitatively examining potential moderators (i.e., gender,
acculturation) of skin cancer perceptions among Latinos from El Barrio in
Harlem, New York. Four focus groups stratified by language (English/Spanish) and
gender were conducted. Discussions were recorded, transcribed, and coded using
thematic analysis. Thirty-eight self-identified Latinos (32% male)
participated. Across groups, median age was 35 years; 50% completed
< high school degree, 82% had annual incomes ≤$29,999,
and 55% were born in Mexico. Mean acculturation level was 8.5 (SD=3.9,
range=4–20). Major themes included: (1) knowledge of common skin cancer
risk factors, (2) acknowledgment of personal risk although lighter skin
individuals are at greater risk, and (3) awareness of effective risk-reduction
methods, despite presence of fatalistic beliefs. Compared to males, females
discussed tanning norms and appearance-based factors; identified children as
vulnerable; highlighted the benefits of sun-exposure; and, wanted more
information. Few linguistic acculturation patterns were noted; English-speakers
questioned the carcinogenic effect of sunscreen and reported more skin
cancer-related physician discussions than Spanish-speakers. Despite generally
low acculturation, Latinos correctly identified skin cancer risk factors and
agreed that it is preventable with engagement in risk-reducing behaviors. Future
educational interventions must capitalize upon and reinforce such beliefs and
address fatalistic perceptions which may hinder prevention efforts.