“…Research on self control in a consumer finance context includes credit cards (Castronova and Hagstrom, 2004;Kawaja, 1969), retirement saving (Thaler and Shefrin, 1981;Laibson, Repetto and Tobacman, 1998;Otto, Davies and Chater, 2007;Benartzi and Thaler, 2007), other investment decisions (Hilton, 2001;Bergstresser and Porterba, 2004;Lai, 2006;Chatterjee, Goetz and Palmer, 2009), personal bankruptcy (White, 2009), smoking (Kan, 2007;Ernst, Hogan, Vallas, Cook and Fuller, 2009), food choice (Smith, 2002;Lin and Yen, 2008 ), and other consumer decisions (Sally, 2000;Karlsson, 2003;Ramanathan and Williams, 2007;Vohs and Faber, 2007;Fryer, 2010;Laran, 2010;Hastings and Washington, 2010). Self control, restraint and moderation technologies are studied in economic history as well (Gamber, 2003;Zhang, Huang and Broniarczyk, 2010), which motivates some interpretations of our model mentioned above.…”