“…Data mining is the process of analyzing large sets of data to discover patterns, trends, and previously unknown information, which can help in decision making (Aji & Devi, 2023) (Bustomi, Nugraha, Juliane, & Rahayu, 2023). This technique is widely used in a variety of industries, including finance, healthcare, retail, and telecommunications, to gain insights that can increase efficiency, identify new market opportunities, or improve marketing strategies (Saputra, Hindarto, & Haryono, 2023) (Abas et al, 2023). Data mining combines methods from statistics, machine learning, and databases to extract useful information from large and complex data sets (Sinaga, Marpaung, Tarigan, & Tania, 2023).…”