Supplier Integration and Competitive Advantage of Food and Beverages Manufacturing Firms in Kenya

Mogaka, Conrad Ochego; Odari, Sammy; Arani, Wycliffe

doi:10.24940/theijbm/2022/v10/i1/bm2201-011

Cited by 1 publication

(1 citation statement)

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“…However, they did not capture all the facets of organizational performance implying that their findings are limited in terms of understanding how customer integration affects OP at aggregate level. Moreover, local studies such as that of Cheruiyot et al (2018) and Mogaka et al (2021) focused on other industries other than logistic firms, hence due to operational differences their findings cannot apply to the context of C&F firms in Kenya.…”

Section: Introductionmentioning

confidence: 97%

Influence of Customer Integration and Information Systems Integration on Organizational Performance of Clearing and Forwarding Firms in Kenya

Meteur,

Namada,

Okello

2024

TUJ

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In the context of digitalization, globalization, and heightened competition in the logistics sector, supply chain integration plays a crucial role in the economic success of Clearing and Forwarding companies in Kenya. The performance of these companies is marked by unsatisfactory customer experiences, stemming from delayed port arrivals, intricate regulations, inefficient document processing, and compliance checks. Consequently, C&F firms’ performance is compromised, leading to revenue. This performance challenge may be linked to insufficient customer systems integration. This study aimed to assess how customer systems integration influences the organizational performance of C&F firms in Kenya. The study employed a cross-sectional research design and gathered primary data via structured questionnaires. The sample consisted of 298 employees from departments including operations, customer service, and finance. Descriptive statistics and structural equation modelling were conducted using SPSS and SPSS AMOS 29 for data analysis. The study found that that there are varying degrees of alignment and interaction between the surveyed C&F companies and their customers. Further, the study found that customer systems integration has positive and significant effect (Path coefficient = 0.686***, C.R = 5.078, P.value = <0.001). The study concludes that that customer systems integration has beneficial effects on organizational performance of C&F firms in Kenya. Thus, C&F firms should invest in CRM systems to enable effective customer systems integration. Such systems can centralize customer data, track interactions, and offer insights into customer preferences and behaviour.

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Section: Introductionmentioning

confidence: 97%