“…Quality management is one of the most well-accepted operations strategies to attain competitive advantages in the operations of companies along with retail sector (Agrawal, 2020; Zhang et al , 2019; García-Bernal and Ramírez-Alesón, 2015; Baird et al , 2011; Kaynak and Hartley, 2008), whereas the internal supply chains are limited to increase the operational efficiency of the firm (Choi et al , 2018; Walker et al , 2008). Literature highlights the high-level inter-relationship between quality and supply chain performance (Sharma and Modgil, 2019; Duong et al , 2019; Reddy et al , 2019; Marinagi et al , 2015). The global business trends influence SC-QM practices and firm performance (Kuei et al , 2001), therefore firms are now focusing on internal process improvement to circumscribe the globalization of their quality strategy (Lin et al , 2013; Wiengarten et al , 2013; Li et al , 2011; Soltani et al , 2011).…”