Supply chain management with uncertainty in consumer perception of product greenness under an eco-label policy

Gao, Jingzhe; Wei, Haixiao

doi:10.1038/s41598-023-40348-6

Cited by 2 publications

(1 citation statement)

References 60 publications

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“…It is cropping up as a prime agenda in global business summits where world leaders work for the behest of environmental welfare with sustainable businesses. Based on the study by Gao and Wei (2023), our study provides some glistening streaks to address the green supply chain impediments through the eco-label's lens. However, we still motivate research to delve deep into the multi-faceted concerns that demand to be unearthed.…”

Section: Limitations and Scope For Future Researchmentioning

confidence: 99%

Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products

Pathak,

Prakash,

Jain

et al. 2024

Bus Strat Env

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Since the advent of the Industrial Revolution, factories have been spewing out noxious substances at an unmitigated rate, leading to environmental degradation. The need for sustainable consumption has stoked the desire for green products. The study aims to contribute to the existing body of knowledge regarding the use of eco‐labels by firms in order to meet the consumers' green purchasing behaviour. The study employs a mixed‐method approach to investigate the underlying psychological aspects that affect consumers' green purchasing behaviour. The current study used the grounded theory method to identify themes and variables based on the data collected through interviews. These themes and variables were subsequently used to construct the conceptual framework for the qualitative analysis. The conceptual framework was then empirically tested using Partial Least Squares Structural Equation Modelling (PLS‐SEM) statistical analysis (quantitative analysis). The findings unfold potential areas where businesses, through eco‐labels, could transpire information and capitalise on this behavioural shift among consumers for green products. The study eventually offers eco‐labels as a viable green business strategy which clears the haze of ambiguity and make space to safeguard our environment.

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Section: Limitations and Scope For Future Researchmentioning

confidence: 99%

Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products

Pathak,

Prakash,

Jain

et al. 2024

Bus Strat Env

View full text Add to dashboard Cite

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Eco‐Labels and Sales Mode Selection Strategies for E‐Commerce Platform Supply Chain

Yao,

Li,

et al. 2024

Manage Decis Econ

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The E‐commerce platform supply chain (EPSC) is maturing as a result of the platform economy's growth, and an increasing number of eco‐friendly producers are joining E‐commerce platforms to increase the sales of their eco‐friendly goods. However, without an information disclosure mechanism, customers find it challenging to completely comprehend or grasp the green information on items. Eco‐labels, as a green declaration symbol, can effectively reduce the information asymmetry between consumers and manufacturers. This paper establishes four game models for the EPSC under industry and government labels, considering the reselling and agency selling modes. The effects of consumers' green perceptions, eco‐label credibility, and R&D cost coefficient on the operation of EPSC, consumer surplus, environmental quality improvement, and social welfare were analyzed. We find that the enhancement of consumers' green perceptions and eco‐label credibility are beneficial for improving the product's greenness, increasing the profit of the E‐commerce platform, consumer surplus, environmental quality improvement, and social welfare, but it may not necessarily be beneficial for the manufacturer and the overall profitability of EPSC. Additionally, the profitability of the E‐commerce platform, consumer surplus, environmental quality improvement, and social welfare are more susceptible to shifts in consumers' green perceptions, whereas increasing the eco‐label credibility is more beneficial to the revenues of the manufacturer and EPSC. From the perspective of pursuing profits, the industry label is often chosen by the manufacturer, whereas the E‐commerce platform tends to choose the government label. Whether the optimal sales mode selection strategy of the manufacturer under the eco‐label is beneficial to the E‐commerce platform also depends on the size of unit production cost, commission rate, and consumers' green perceptions (eco‐label credibility). Moreover, EPSC benefits most from the reselling mode under the industry label, whereas consumer surplus, environmental quality, and social welfare are better served by the reselling mode under the government label. Conversely, the manufacturer is more likely to decide to resell the product under the government label when the R&D for green products is highly challenging.

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Supply chain management with uncertainty in consumer perception of product greenness under an eco-label policy

Cited by 2 publications

References 60 publications

Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products

Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products

Eco‐Labels and Sales Mode Selection Strategies for E‐Commerce Platform Supply Chain

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