Supply chain relationships within airport retailing

Businesses that service multicultural customer segments face unique challenges in developing the appropriate service strategy. While the strategic implications of expanding services from a domestic market to an international location have been well documented, multicultural customer segments at one location is a unique problem that has largely been neglected by researchers. This paper attempts to fill this gap by presenting a conceptual framework and method for determining the extent of service product and process attribute standardization versus customization in these settings. The paper presents an approach for modeling the preferences of different cultural segments, evaluating the differences between the segments and determining the appropriate service strategy for service providers. We evaluate the effects of competitors adopting their revenue maximizing strategy both independently of each other and simultaneously while assuming the size of the market is viewed as a zero sum game. In an actual application at an international airport terminal, one food-service vendor implemented the suggested operations strategy and the result was a significant revenue gain over the previous year's sales during the same period. The method has valuable implications for managers when developing strategies for delivering a service to multicultural customer segments.

show abstract

A content analysis of research approaches in logistics research

Spens¹,

Kovács²

2006

International Journal of Physical Distribution &Amp; Logistics Management

207

190

View full text Add to dashboard Cite

Purpose -Based on a framework developed by Kovács and Spens, this paper seeks to assess the use of the three different research approaches in logistics research; discuss the use of different research methods within the three research approaches; find and discuss applications of the abductive research approach to logistics problems. Design/methodology/approach -Content analysis is used in order to categorize the different research approaches. While content analysis commonly uses smaller units such as paragraphs, sentences, words or characters, this study used entire articles as the unit of analysis. The scope of the review encompassed five years (1998)(1999)(2000)(2001)(2002) of articles in IJLM, IJPDLM and JBL. A total of 378 articles was reviewed and categorized. Findings -The findings of the study corroborate earlier studies regarding the main research approach used in logistics. Published logistics research is hypothetico-deductive, with a strong emphasis on using survey methods. Nevertheless, inductive as well as abductive research is gaining importance. However, most logistics articles do not explicitly discuss the research process, nor the approach used. Therefore, a call for more explicit statements of the research approach is suggested.Research limitations/implications -The review of the articles is limited to three main journals in the field. A more comprehensive view of research approaches could be obtained by broadening the review to include also other types of research. Practical implications -The paper provides a framework and guidelines to researchers for explicitly discussing the research approach used in logistics articles. Originality/value -The paper provides an overview of the research approaches used in logistics research.

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Supply chain relationships within airport retailing

Cited by 6 publications

References 27 publications

Strategic reactions to the abolition of duty free:

Strategic reactions to the abolition of duty free:

Service design and operations strategy formulation in multicultural markets

A content analysis of research approaches in logistics research

Contact Info

Product

Resources

About