Abstract:In this paper, a strategic supply management reference model for supplier integration in the supply chain is presented. The model developed is based on the comparative case study of two relevant industries -automotive and aircraft -and may be suitable for other industries. The survey and the subsequent analysis of these industries have confirmed the strategic importance of supplies and the need for an integrated approach of supply management, both in terms of internal processes and of external suppliers. Additionally, the study has proved that there is not a unique model for supply management, valid for all industries.Keywords: supply management; reference model; strategic outsourcing; manufacturer-supplier relationship; supplier integration; Spanish case study.Reference to this paper should be made as follows: Ponce-Cueto, E., García-Sánchez, A. and Ortega-Mier, M. (2010) 'A conceptual model for integrating strategic supply management into the supply chain', Int.