“…Among the studies that include performance often emphasize the observable indicators such as sales, interfirm power, retail productivity, return on assets and investments, asset turnover, payoff ratios, profits, market share, and economic as well as social satisfaction (for example, Frazier, Gill, & Kale, 1989;Geyskens & Steenkamp, 2000;Katsikeas, Paparoidamis, & Katsikea, 2004;Ramaseshan, Yip, & Pae, 2006). They have all been used either separately or in ad hoc combinations as criteria to evaluate the marketing channel performance.…”