Highlights• The study explores the effect of information technology on individual users' creative performance.• The authors link theories of flow and cognitive load to the analysis of creativity.• Ease of use is found to drive users' creativity by lowering cognitive load.• A challenging task fosters creativity if the user is immersed in the activity.ABSTRACT Purpose -Information technology has been recognized as one of the keys to improved productivity in organizations. Yet, existing research has not paid sufficient attention to how information systems influence the creative performance of individual users.Design/methodology/approach -This study draws on the theories of flow and cognitive load to establish a model of the predicted influences. We hypothesize that information technology supports creativity by engaging individuals in a creative process and by lowering their cognitive load related to the process. To test these hypotheses, we employ a meta-analytical structural equation modeling approach using 24 previous studies on creativity and information systems use.
Findings -The results suggest that factors that help the user to maintain an interest in the performed task, immerse the user in a state of flow, and lower a person's cognitive load during information system use can affect the user's creative performance.Research implications -Our findings imply that a combination of the theories of flow and cognitive load complements the understanding of how information systems influence creativity.Originality/value -This paper proposes an explanation on why information systems affect creativity, which can be used by scholars to position further research, and by practitioners to implement creativity-support systems.We pose the following research question: How does information systems use influence the creative performance of individuals in a creative work process? To address this question, this study proposes a conceptual model that incorporates two theories-flow and cognitive load. Based on these two theoretical perspectives, we establish a number of hypotheses on the factors that influence the user's creative performance. The hypotheses are tested using structural equation modelling in a meta-analytical research setting, which utilizes the findings of 24 previous studies of creativity and information systems as a sample dataset.This study is structured as follows. After this brief introduction, the upcoming section reviews recent works on the links between creativity and IS use. Thereafter, we describe the main concepts of the study and form testable hypotheses. In the remaining sections, we describe our method used to test the model, present the results, and discuss the implications of the study for research and practice.
THEORETICAL BACKGROUNDCreativity has been an area of perennial interest to the IS research community. It is widely discussed in entrepreneurship, management, psychology, human resources disciplines, and also in the area of information systems. Researchers have been especially interested in how d...