Supra-Textual Design: The Visual Rhetoric of Whole Documents

Kostelnick, Charles

doi:10.1207/s15427625tcq0501_2

Cited by 39 publications

(28 citation statements)

References 12 publications

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“…Like Collins-Chobanian's (2001) proposal, we chose the Nutritional Facts (FDA, 2007a) label on packaged foodstuffs in the United States to fill this role as it is familiar to many consumers in the United States, it is an award-winning design (FDA, 2007b), and in our judgment it is now a de facto "supra-textual convention" (Kostelnick, 1996) for consumer labels in the United States. Indeed, the Nutrition Facts label is a frequent starting point for many existing and hypothesized environmental labels.…”

Section: Figure 4: Expanding the Elcrl With Plastic Recycling Informamentioning

confidence: 99%

Indicating impact: The Environmental Life-Cycle Rating Label

Larson¹,

Farkas

2011

2011 IEEE International Professional Communication Conference

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Point-of-purchase environmental impact labeling can complement governmental environmental policies by enabling consumers to address environmental problems via their purchasing power. Environmental labels can also provide manufacturers with an economic incentive-via consumer purchasing behaviorto create products that do less damage to the environment. In this article we first discuss the value of environmental information labeling systems and review the strengths and weaknesses of the major design approaches, showing the benefits of categorical comparative labels for presenting environmental information. Then we describe a point-of-purchase environmental impact labeling system for durable and semi-durable consumer goods: the Environmental Life-Cycle Rating Label (ELCRL). This label provides a standard way of communicating complex life-cycle environmental impacts to consumers in a relatively simple way. Finally, we describe a study that gathered feedback on the ELCRL label and reveals that ELCRL elicits a positive response and expands people's conception of the environmental impact of a product.

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Section: Figure 4: Expanding the Elcrl With Plastic Recycling Informamentioning

confidence: 99%

Indicating impact: The Environmental Life-Cycle Rating Label

Larson¹,

Farkas

2011

2011 IEEE International Professional Communication Conference

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“…For example, controversial campaigns include the USA-based Breast Cancer Fund's images of models manipulated so that they appeared to have undergone mastectomies, the UK-based Help for the Aged's image of feet in a morgue (part of an appeal for heating and food for elderly people), and the UK's Commission for Racial Equality's campaign using overtly racist slogans to highlight racial ignorance. Emotion/entertainment message strategies may involve a range of techniques such as story-telling (Coleman 1988;Singhal andRogers 1999, 2002), messages from peers or celebrities (Hastings and Stead 1999), humor (Carter 1985;Frascara 1997), fear (Boster and Mongeau 1984;Roser and Thompson 1995), novel devices like unusual formats or competitions (Kempson and Moore 1994, 93;Kostelnick 1996), or unusual text and design combinations.…”

Section: Journal Of Nonprofit and Public Sector Marketingmentioning

confidence: 99%

Using Message Strategy to Capture Audience Attention: Readers' Reactions to Health Education Publications

Gregory

2006

Journal of Nonprofit & Public Sector Marketing

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Capturing audience attention is one of the biggest challenges facing health educators. Often, the key target audience is most difficult to reach. In this article, I examine message strategy as a technique for capturing audience attention. I begin by defining message strategy and clustering it into two broad approaches-information/ argument and emotion/entertainment. I then discuss a qualitative study exploring readers' reactions to different message strategies used in brochures and postcards about health issues. I propose that readers appear to recognize information/argument message strategies as providing straightforward "facts" about a topic, while emotion/entertainment message strategies use some form of intrigue, emotion, or entertainment to attract

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“…Although visual elements like design and graphics have received far less attention than their verbal element counterparts, it has become apparent that verbal and visual elements combined produce the rhetorical effect of technical documents [4][5][6][7][8][9][10]. Verbal language-both the propositional content of a document as well as the metadiscourse that it conveys-obviously plays a substantial role in a document's rhetorical effect upon a reader [11].…”

Section: Typeface Personality and Rhetorical Effectmentioning

confidence: 99%

What Technical Writing Students Should Know about Typeface Personality

Mackiewicz

2004

Journal of Technical Writing and Communication

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Typeface personality impacts the rhetorical effect of students' documents, yet it receives little attention in textbooks. Technical writing students should stand the definition of "appropriate" in relation to typeface selection, the difference between type's functional and semantic properties, the difference between type family and personality, the effect of a typeface's history, and the contribution of a typeface's anatomy to its personality. Understanding these, students can make informed decisions about typeface appropriateness.

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Supra-Textual Design: The Visual Rhetoric of Whole Documents

Cited by 39 publications

References 12 publications

Indicating impact: The Environmental Life-Cycle Rating Label

Indicating impact: The Environmental Life-Cycle Rating Label

Using Message Strategy to Capture Audience Attention: Readers' Reactions to Health Education Publications

What Technical Writing Students Should Know about Typeface Personality

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