“…The integration of social information and stimuli is driven by 1) bottom‐up sensory input and 2) cognitive top‐down influences such as social knowledge, expectations, emotional states, past experiences, and contextual factors (Otten et al, 2017; Sonderfeld et al, 2020). Top‐down influence can have a pervasive effect on social cognition and shape how we perceive and interpret the world around us (Barrett & Bar, 2009; Otten et al, 2017; Sonderfeld et al, 2020). Not only social norms per se guide our value‐based decision‐making.…”