Constructing hybrid semiconductor photocatalysts and increasing the charge-carrier density are effective strategies for enhancing the photocatalytic performance of ZnO. This study elucidates the synergistic effects of electron trapping and surface plasmon resonance (SPR) on the activity of ZnO photocatalysts. Ag/ZnO nanocomposites were synthesized on Kanthal coils using a two-step method involving the immobilization of ZnO on Kanthal coils and the coupling of Ag nanoparticles. XPS and RTPL analyses verified the synergistic effects of electron trapping and SPR on the activity of the Ag/ZnO nanocomposites. The photocatalytic performance of the composite was evaluated in the degradation of rhodamine B (RhB) dye. The Ag/ZnO nanocomposite exhibited significantly enhanced removal efficiency for RhB dye (38.2‒70.5% depending on the deposition time). The Ohmic contact at the Ag/ZnO heterojunction extended the lifetime of the photoinduced charge carriers, whereas the SPR facilitated the generation of more electrons for the photocatalytic reaction. However, the excessive deposition of Ag nanoparticles compromised the photocatalytic performance of the Ag/ZnO nanocomposite. This study provides valuable insights for developing efficient ZnO-based photocatalytic materials for addressing environmental challenges.