The energy consumption of MOS (metal oxide semiconductor) sensors has always been a challenge in improving their performance. In this study, bougainvillea‐like Au/ZnO nanostructures were successfully synthesized using the hydrothermal method and the sol fixation technique. The composition, crystallinity, crystal structure, and morphology of the materials were characterized using X‐ray diffraction, energy‐dispersive spectroscopy, and field emission scanning electron microscopy. The experimental results confirm the successful synthesis of a substantial quantity of bougainvillea‐like Au/ZnO nanostructures through nanoparticle self‐assembly. The sensitive performance of the bougainvillea‐like Au/ZnO sensor was evaluated using a CGS‐8 intelligent gas‐sensitive analysis system. Results demonstrate that modification of ZnO with Au in a bougainvillea‐like nanostructure significantly enhances sensitivity to ethanol vapor compared to those of unmodified material sensors. Specifically, the optimal work temperature was greatly reduced by 64%, whereas the sensitivity increased approximately 12 times and the response time decreased nearly 5 times. The significantly enhanced ethanol sensitivity can be attributed to the precious metal modification and unique three‐dimensional morphology. It provides the necessary experimental exploration for reducing energy consumption and improving the performance of MOS gas sensors.