2008
DOI: 10.1353/mfs.0.0006
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Surfing the Long Waves of Global Capital with Chang Rae-Lee’s Native Speaker : Ethnic Branding and the Humanization of Capital

Abstract: Chang-rae Lee’s Native Speaker probes how ethnicity can operate as a commodity to fuel corporatized cultural difference in US liberal democracy. The normalization of “ethnic informants” in Native Speaker creates specific individuals whose existence function as cultural capital, or “brands” of human difference, conducive for both state management and market exploitation of ethnic humans. Lee’s Native Speaker thinks through what I call the humanization of capital, whereby capital is “humanized” and personified… Show more

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Cited by 5 publications
(1 citation statement)
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“…At the same time, according to VCIOM, the indicator of involvement in corporate volunteering is higher in cities with a population of more than a million, it is 21% [3]. It can be noted that a modern employee should have not only highly specialized knowledge, but also management and communication skills, which is less provided for by university educational programs of technical specialties [4]. All this makes it possible to speak about the relevance of the problem of technical education's humanitarization, the need to include the resource of humanitarian disciplines in the practice of teaching students of technical specialties [5].…”
Section: Introductionmentioning
confidence: 99%
“…At the same time, according to VCIOM, the indicator of involvement in corporate volunteering is higher in cities with a population of more than a million, it is 21% [3]. It can be noted that a modern employee should have not only highly specialized knowledge, but also management and communication skills, which is less provided for by university educational programs of technical specialties [4]. All this makes it possible to speak about the relevance of the problem of technical education's humanitarization, the need to include the resource of humanitarian disciplines in the practice of teaching students of technical specialties [5].…”
Section: Introductionmentioning
confidence: 99%