Abstract:Data collection and aggregation by online services happens to an extent that is often beyond awareness and comprehension of its users. Transparency tools become crucial to inform people, though it is unclear how well they work. To investigate this matter, we conducted a user study focusing on Facebook, which has recently released the "Off-Facebook Activity" transparency dashboard that informs about personal data collection from third parties. We exposed a group of n = 100 participants to the dashboard and surv… Show more
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