Surrounded by middlemen - how multi-sided platforms change the insurance industry

Pousttchi, Key; Gleiß, Alexander

doi:10.1007/s12525-019-00363-w

Cited by 30 publications

(24 citation statements)

References 131 publications

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“…The customer interaction model in FS includes sales and customer services as well as marketing initiatives. In this area, multi-sided platforms set up novel recommendation and marketing systems to become the monopolized first touchpoint of the customer (Pousttchi and Dehnert 2018;Pousttchi and Gleiss 2019). With these new Fintech entrants, new challenges for customer interaction of FSP emerged.…”

Section: Customer Interaction Modelmentioning

confidence: 99%

“…More generally, some contributions shed light on how insurance companies cooperate with IT service providers to streamline their processed or reduce costs (Ejodame and Oshri 2018; Mani and Barua 2015; Willcocks and Lacity 1999;Zimmermann et al 2018). The importance of intermediaries, particularly in insurance-related literature, has been explored widely (Karaca-Mandic et al 2018;Peng et al 2017;Pousttchi and Gleiss 2019). Most of these contributions, however, did not account for the particular impact on PERF.…”

Section: Customer Interaction Modelmentioning

confidence: 99%

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Sustaining the current or pursuing the new: incumbent digital transformation strategies in the financial service industry

Dehnert

2020

Bus Res

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Digital transformation (DT) is a major challenge for traditional companies. Despite the term, DT is relatively new; its substance is not: a whole stream of research has examined the relationship between DT and firm performance with contradictory findings. Most of these studies have chosen a linear correlational approach, however, did not analyze the holistic interplay of DT dimensions, leading to firm performance. This applies especially to the mature financial services industry and the future perspectives of traditional financial service providers (FSP). Hence, it remains an open question for both research and practice what DT configurations have a positive impact on firm performance. Against this background, the aim of this exploratory study is to examine how DT dimensions are systemically connected to firm performance of incumbent FSP. Drawing on a qualitative-empirical research approach with case data from 83 FSP, we identify digital configurations along different levels of firm performance. Our findings suggest an evolution of digital configurations of FSP, leading to five empirical standard types from which only one managed to establish a profound basis of DT.

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Section: Customer Interaction Modelmentioning

confidence: 99%

Section: Customer Interaction Modelmentioning

confidence: 99%

Sustaining the current or pursuing the new: incumbent digital transformation strategies in the financial service industry

Dehnert

2020

Bus Res

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“…It has been observed that new intermediaries have started to emerge, i.e., service providers offering blockchain solutions (Fabian, 2017). However, as it still remains unclear if these new blockchain service providers may have implications for the content creators in their value creation and value capture process (Pousttchi & Gleiss, 2019) the second and final research question was formulated as:…”

Section: Consequently the Purpose Of This Dissertation Ismentioning

confidence: 99%

Mind Your Own Business : Understanding and characterizing valuecreated by consumers in a digital economy

Mileros

2020

Linköping Studies in Science and Technology. Licentiate Thesis

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In the context of what is commonly referred to as consumer-centric digital economy, personal data has become the new currency which is utilized by consumers to be granted access to seemingly "free apps" within so-called digital zero-price markets. Simultaneously, there are consumers, known as "content creators", who can generate million-dollar revenues annually. The current understanding of how consumers create and capture value within this new digital economy is scarce and more research is needed to systematically build a basis for creating an understanding of value creation and capture in the consumer-centric digital economy, based on a consumer perspective. The purpose of this dissertation is consequently to explore how consumers create and capture value within a consumer-centric digital economy. The explorative study also serves to obtain an initial overview of the phenomenon and the widely dispersed literature which spans different research fields. The collected data constitute more than 500 articles in combination with empirical data collected from websites. Based on the current literature, central concepts related to consumer-centric digital economy are explained. These include for instance Web 2.0, user-generated content and the consumerto-business relationship. The different concepts are discussed in relation to each other and a trend analysis shows that these concepts are on the rise and have become increasingly popular. The results show that consumers within the digital economy may take different roles, and some create value as business-oriented consumers (i.e., consumers who have a commercial interest). For instance, they make a business out of their participation in the digital economy. Examples are YouTubers, bloggers or creators in virtual worlds such as Second Life. Another, probably larger category is characterized as traditional consumers, for instance they participate in the digital economy through their use of seemingly "free" apps but do not reap any direct monetary benefits. By sharing their personal data, they take part in value creation in a more passive way. The findings also indicate that the level of control, e.g. determined by whether or not value is created within the digital platform, may characterize the prerequisites for value capture. Based on this, a taxonomy for value creation and value capture by consumers in the digital economy is developed. The study also identifies different business model types for business-oriented consumers.

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“…The fragmented healthcare market consequently offers business and growth opportunities to GAFAM platforms to leverage their value-creating mechanisms. Especially, market-oriented research exhibits that digital platforms have proven to provide successful business models (Abdelkafi et al 2019 ) which are able to transform and burst formerly grown value chains, existing competitive structures, and entire markets (Alt and Zimmermann 2019 ; Pousttchi and Gleiss 2019 ).…”

Section: Introductionmentioning

confidence: 99%

An apple a day – how the platform economy impacts value creation in the healthcare market

Gleiß

Kohlhagen

Pousttchi³

2021

Electron Markets

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The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of digital platforms in this process but has not studied their economic impact to date. In view of this research gap and the social and economic relevance of healthcare, we explore how digital platforms might affect value creation in this market with a particular focus on Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). We rely on value network analyses to examine how GAFAM platforms introduce new value-creating roles and mechanisms in healthcare through their manifold products and services. Hereupon, we examine the GAFAM-impact on healthcare by scrutinizing the facilitators, activities, and effects. Our analyses show how GAFAM platforms multifacetedly untie conventional relationships and transform value creation structures in the healthcare market.

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Surrounded by middlemen - how multi-sided platforms change the insurance industry

Cited by 30 publications

References 131 publications

Sustaining the current or pursuing the new: incumbent digital transformation strategies in the financial service industry

Sustaining the current or pursuing the new: incumbent digital transformation strategies in the financial service industry

Mind Your Own Business : Understanding and characterizing valuecreated by consumers in a digital economy

An apple a day – how the platform economy impacts value creation in the healthcare market

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