Survey Breakoff

Peytchev, Andy

doi:10.1093/poq/nfp014

Cited by 126 publications

(108 citation statements)

References 24 publications

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“…This idea builds further on research carried out by Peytchev (2009), which showed the importance of providing respondents with an adequate estimation of the time they will need to complete the survey. In practice, this often leads to timeranges such as 'between 15 and 25 min' .…”

Section: This Studymentioning

confidence: 88%

Improving web survey efficiency: the impact of an extra reminder and reminder content on web survey response

Mol

2016

International Journal of Social Research Methodology

222

127

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a Migration and Migrants, netherlands Interdisciplinary demographic Institute / KnaW / ug, the hague, the netherlands; b centre for Migration and Intercultural Studies, university of antwerp, antwerpen, Belgium ABSTRACTWith the growing possibilities for conducting web surveys, researchers increasingly use such surveys to recruit student samples for research purposes in a wide array of social science disciplines. Simultaneously, higher education students are recurrently asked to complete course and teacher evaluations online and to participate in small-scale research projects of fellow students, potentially leading to survey fatigue among student populations across the globe. One of the most frequently reported effects of over-surveying is a decrease in overall response rates. This situation has significant impacts on the generalizability and external validity of findings based on web surveys. The collection of reliable data is, nevertheless, crucial for researchers as well as educational practitioners and administrators, and strategies should be developed for achieving acceptable response rates. This paper reports on a methodological experiment (N = 15,651) conducted at the University of Antwerp, Belgium, in which possible strategies to improve survey response are explored. I specifically focus on the impact of an extra reminder as well as specific reminder contents on response rates. The results reveal that extra reminders are effective for increasing response rates, but not for diversifying the sample.

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Section: This Studymentioning

confidence: 88%

Improving web survey efficiency: the impact of an extra reminder and reminder content on web survey response

Mol

2016

International Journal of Social Research Methodology

222

127

View full text Add to dashboard Cite

show abstract

“…Only a few studies have explored the design of grids (as opposed to the use of grids). Kaczmirek (2009) contrasted a grid with shading of alternative rows (which he calls preselection feedback) versus a grid with no shading to explore whether such shading helped respondents with orientation in a grid. He found a slightly lower missing data rate (13.9% with any of the 16 items missing) for the shaded version than the non-shaded one (17.0% with any missing), but the difference was not significant.…”

Section: Background and Literaturementioning

confidence: 99%

The Design of Grids in Web Surveys

Couper

Tourangeau

Conrad

et al. 2013

Social Science Computer Review

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Grid or matrix questions are associated with a number of problems in Web surveys. In this paper, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the grid, and on splitting a larger grid into component pieces. The second manipulates the visual complexity of the grid and on simplifying the grid. We find that using dynamic feedback to guide respondents through a multi-question grid helps reduce missing data. Splitting the grids into component questions further reduces missing data and motivated underreporting. The visual complexity of the grid appeared to have little effect on performance.

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“…On average, the longer a survey takes to complete, the higher is the burden on the respondents. Methodological research shows that the expected and actual burden of survey participation influence the initial decision to participate, the subsequent decisions to continue participating, and the multiple decisions related to answering web survey questions (Dillman, 2007;Peytchev, 2009). For example, previous research has shown that the longer the stated interview length in an invitation e-mail or on an introductory page of a web survey, the fewer respondents start a questionnaire (Crawford, Couper, & Lamias, 2001;Galesic & Bosnjak, 2009).…”

Section: Introductionmentioning

confidence: 99%

Explaining Interview Duration in Web Surveys

Gummer

Roβmann

2014

Social Science Computer Review

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Interview duration is an important variable in web surveys because it is a direct measure of the response burden. In this article, we analyze the effects of the survey design, respondent characteristics, and the interaction between these effects on interview duration. For that purpose, we applied multilevel analysis to a data set of 21 web surveys on political attitudes and behavior. Our results showed that factors on both levels, the individual and the survey level, had effects on interview duration. However, the larger share of the variation in interview duration is explained by the characteristics of the respondents. In this respect, we illustrate the impact of mobile devices and panel recruitment on interview duration. In addition, we found important relationships between the respondents' attitudes and how a web survey is designed: Highly motivated respondents spent significantly more time answering cognitively demanding questions than less motivated respondents. When planning a survey, not only the number and formats of questions need to be taken into account but also the expected sample composition and how the participants will respond to the design of the web survey.

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Survey Breakoff

Cited by 126 publications

References 24 publications

Improving web survey efficiency: the impact of an extra reminder and reminder content on web survey response

Improving web survey efficiency: the impact of an extra reminder and reminder content on web survey response

The Design of Grids in Web Surveys

Explaining Interview Duration in Web Surveys

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