Another research showed that factors of online shopping include attitude and a change in customers' attitudes towards making online purchases [6][7]. On the contrary, a study shows that online shopping is significantly influenced by the perception of risk, enjoyment, social influence, and online advertisement [8]. Furthermore, customer feedback, trust, perceived usefulness, and information quality are factors that most influence consumers [9][10]. A study revealed that another factor includes the word-of-mouth, loyalty, and post-recovery satisfaction [3]. Another study suggests that the price, availability, scarcity, product details, conditions, and social media affect buying decisions [11]. In an empirical examination conducted in online shopping towards customer satisfaction, the result revealed that loyalty, price insensitivity, quality, time, and information availability significantly affect satisfaction. [12][13].This research study is intended to determine the factors affecting customer satisfaction in online shopping among Filipinos during COVID-19 pandemic. With the growing craze in online shopping, the study aims to bridge the gap by determining the relationship between the factors, buying decisions, and customer satisfaction.Lazada is the most talked e-commerce site on the Philippine social media [2]. To make it more logical, identification of the factors that significantly influence the consumer when buying online and their satisfaction can help Lazada to overcome obstacles and strive to provide a convenient service to consumers, which represents a key driving force in enhancing competitiveness and advantages.
II. METHODOLOGYThis study discussed the consumer buying decision in online shopping. Lazada App was chosen platform. Lazada is the most frequently used e-commerce app among Filipinos when shopping online [2]. Specifically, this study focused on enhancing the Customer Satisfaction among Filipinos in online shopping during COVID-19 pandemic. Other e-commerce platforms were not included in this study.
A. Instrument DesignThe instrument contains 2 parts, the first part using a nominal scale that collects the basic information about 48