Survey of Cognition and Consumption Behavior of Consumers of Different Ages on Health Candy

Abstract

Objective: This study aims to understand the cognition and consumption behavior of consumers of different age groups towards health candies and to understand the functions and sales of health candies on the market. Provide suggestions for the research and future development of new health candy products. Methods: A questionnaire survey was conducted to randomly sample consumers of different age groups. Results: The survey results indicate that there are differences in the perception of health candies among consumers of different age groups. Whether consumers understand health candies is significantly influenced by their age (p<0.01). The older consumers are, the higher their awareness of health candies. However, overall, 32% of consumers are completely unaware of health candies. 44% of consumers have purchased or consumed health candy, and whether consumers have purchased or consumed health candy is significantly influenced by their age (p<0.01); More than 80% of consumers are willing to purchase health candies, among which the product efficacy, taste, and testing reports of health candies are key factors in consumers' purchasing decisions. Conclusion: Health candy should be innovated in terms of efficacy and taste.