This article analyses the impact and visibility of scholarly journals in the humanities that are publishing in the national languages in Finland, Norway and Spain. Three types of publishers are considered: commercial publishers, scholarly society as publisher, and research organizations as publishers. Indicators of visibility and impact were obtained from Web of Science, SCOPUS, Google Metrics, Scimago Journal Rank and Journal Citation Report. The findings compiled show that in Spain the categories “History and Archaeology” and “Language and Literature” account for almost 70% of the journals analysed, while the other countries offer a more homogeneous distribution. In Finland, the scholarly society publisher is predominant, in Spain, research organization as publishers, mostly universities, have a greater weighting, while in Norway, the commercial publishers take centre stage. The results show that journals from Finland and Norway will have reduced possibilities in terms of impact and visibility, since the vernacular language appeals to a smaller readership. Conversely, the Spanish journals are more attractive for indexing in commercial databases. Distribution in open access ranges from 64 to 70% in Norwegian and Finish journals, and to 91% in Spanish journals. The existence of DOI range from 31 to 41% in Nordic journals to 60% in Spanish journals and has a more widespread bearing on the citations received in all three countries (journals with DOI and open access are cited more frequently).