“Susie Bubble is a Sign of The Times”

Pham, Minh-Ha T.

doi:10.1080/14680777.2012.678076

Cited by 24 publications

(9 citation statements)

References 11 publications

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“…In varying ways, they have utilized the open accessibility of blogging to reclaim control over the imaging of black subjects and black style in fashion-related imagery. Despite this, as Pham (2012) states, African-American fashion bloggers with largely successful fashion blogs "do not receive nearly the same levels of national and global attention conferred on some of their White and Asian English speaking counterparts" (p. 10) and have yet to be widely recognized by the fashion media. 5 This, as Pham notes again, brings into question the mythology and "popular rhetoric about the digital democratization of fashion media" (2012, p. 10).…”

Section: Advent Of the "Fashion" Blogospherementioning

confidence: 99%

On black style: black style in the blogosphere

Aziga¹

2021

Preprint

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This creative research project titled On Black Style: Black Style in the Blogosphere is an explorative study of black style and black identities as seen through the fashion blogosphere. It explores how the fashion blogosphere has allowed individuals of Black African descent to advance sartorial representations of black identities in fashion media, as well as visualizations of black style. Data were collected from two groupings of voluntary participants. The first involved 2 fashion bloggers of Black African descent; the second involved 36 individuals of Black African descent from the Greater Toronto Area and Montréal who were recruited as street style participants. Themes drawn from analyses of the findings include post-black style, the problematic portrayal of black subjects in fashion media, and the incalculable influence of black style in the fashion blogosphere. Presented as an online fashion magazine, On Black Style features 20 street style participants. It is viewable at www.onblackstyle.com.

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Section: Advent Of the "Fashion" Blogospherementioning

confidence: 99%

On black style: black style in the blogosphere

Aziga¹

2021

Preprint

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“…Given the visual based free access nature, fashion blog has become a popular platform nurturing numerous fashion lovers, mostly teenagers, to express their identities, tastes, sharing of their fashion photos, and giving them the opportunity to act as 'citizen journalists' (Pham, 2013, Huffaker andCalvert, 2005). A few of these teenagers such as Susie Bubble, Bryant Boy, had turned from ordinary teenagers to internationally renowned fashion celebrities and key opinion leaders (KOL) (Griffith, 2011;Pham, 2013;Rocamora, 2013). Fashion blogs changed fashion leadership of trend diffusion, consumers' response to fashion images, and perception on individual fashion image creators (Pederson, 2011).…”

Section: Fashion Blogging As the New Digital Culturementioning

confidence: 99%

Fashion Photography on Social Media: Insights from Hong Kong Fashion Image Producers

Choi¹

2016

IJMAR

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This study draws on fashion and culture theories to explore the influence of visual sharing culture on social media in fashion. The objective is to interpret the perceived creative values and the meanings of such cultural phenomenon from the perspective of fashion media industry in Hong Kong. In-depth interviews, in the exploratory semi-structured format, were adopted in which 20 fashion image producers in Hong Kong were interviewed regarding their increasing involvement in professional fashion image making and blogging. Among the 20 respondents, 12 respondents were younger generation of image producers with experience around 3 years, while 8 respondents have been in the industry for 15 years in average. The findings of this research indicated that the nature of visual oriented social media platform supports a new communication model between the new generation of fashion image producers and image audience. It is evident that there is a new trend for young fashion lovers to become successfully engaged in the industry as career bloggers who can create their styles and express their ideas through fashion imaging and sharing. On the other side, the professionalism and authenticity of the young generation of fashion bloggers are sometimes in questions. The finding is significant to further academic studies on the value of fashion visual communication on social media, and to business sectors, in which this study provides insight for young fashion lovers for career development.

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“…This lent them "an alternative feel," with their authors having little connection with the fashion industry. This changed around 2008 when the traditional fashion press started reporting more systematically on fashion blogs whilst some bloggers also developed various collaborations with titles such as Dazed & Confused (Susie Lau of Style Bubble) and American Vogue (Jane Aldridge of Sea of Shoes) (see also Pham 2013). Blogging increasingly revealed itself as a source of potential income with bloggers also collaborating with a range of fashion brands.…”

mentioning

confidence: 93%

“…Thus, researchers have engaged with fashion blogs to discuss issues such as race (Pham 2011(Pham , 2013, religion (Lewis 2013), teenage-hood (Chittendon 2010), femininity (Rocamora 2011), body size (Connell 2013), as well as global neoliberal capitalism (Luvaas 2013), whilst also engaging with wider discussions on contemporary digital practices such as hypertextuality and remediation (Rocamora 2012), new media and time (Rocamora 2013), the Internet and democratization (Pham 2011), digital entrepreneurship (Lewis 2013), the new information economy (Pham 2013), and self-digitalization (Kretz 2010). What all those studies draw attention to is the centrality of both fashion and social media to practices of the self and the formation of collective identities.…”

mentioning

confidence: 99%