Sustainability and Competitiveness of Transforming Tourist Accommodation

Abstract

Accommodation is a base of the tourism industry, forming a vital and fundamental part of the tourism supply. As guest experience evolved, the accommodation industry needed to find new ways to differentiate itself. It led to the commercialization of the accommodation industry, impacting the competitiveness and sustainability of tourist accommodations. Moreover, accommodation has been identified as a resource‐intensive tourism subsector, contributing to local or global environmental problems. Hence, the chapter highlights the need for sustainability and how tourist accommodations could offer competitiveness in the current scenario and plan effectively for future endeavors. It further outlines how complying with the sustainable policies, the accommodation industry could co‐create tourism experiences to improve customer experience and lead to greater satisfaction. The chapter also highlights how accommodation managers can utilize precise and comprehensive visibility and awareness of tourist preferences to effectively confront the complexity of tourist experience management.