Reinforced concrete is currently the most used material in construction, posing a significant environmental concern as GHG emissions and problems related to durability and recycling. Therefore, governments have started to encourage the usage of traditional buildings which offer interesting advantages. However, due to poor mechanical and technical performance, as well as a lack of regulations and know-how their usage is limited. The research work carried out on eco-materials has improved their mechanical performance as well as their water resistance. Despite the importance of this study, it is clear that the proposed ecological models cannot yet compete with modern constructions in terms of mechanical performance, rate of construction and economic efficiency. To combine the advantages of these two construction methods: the modern one with its better mechanical performance and economic efficiency, and the traditional one with its insulating power, ecological and bioclimatic aspects, it is proposed to investigate the aspects of the concept "hybrid building technology" which is less polluting, competitive and capable of reducing the impact of the construction on the environment. This article's goal is to define the concept of hybrid construction technology via an analysis of two modern construction trends: sustainable construction techniques and reinforced concrete buildings. Furthermore, the article discusses several hybridization techniques in the building sector and offers some examples of hybrid construction technology models. Future prospects and recommendations for developing a hybrid building research field are also provided. As a conclusion, this third way in construction will allow for good outcomes in the reconciliation of construction, economics, and man with the environment.