“…With such initiatives, companies are proposed the opportunity of identifying hotspots, improve products accordingly, and promote them to the market (Saling, ). And as multinational retailers and manufacturers have the possibility to drive sustainable product design throughout their life cycles (Golden, Subramanian, & Zimmerman, ), with collaboration toward shared goals, companies are said to have the possibility to address some of the critical environmental problems the world faces, while also strengthening their own resilience to global challenges (Saling, ). Fieldwork, on the other hand, has shown that companies joined in an industry initiative, in response to increased globalized competition, external pressure to demonstrate transparency on environmental and social performance in their product chains, and the increasing effects of climate change on their resources (via e.g.…”