Sustainability in business from a marketing perspective

Tollin, Karin; Christensen, Lars Bech; Wilke, Ricky

doi:10.1080/0965254x.2014.991348

Cited by 22 publications

(22 citation statements)

References 68 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This requires a change in mindset when approaching the development of sustainability strategies in business. It means that companies must emphasize aspects related to "business development", "market creation", "corporate branding" and "social supply chain innovation" [53,74]. Still, pressures and incentives in a firm's contexts have been found to be fuzzy or even absent when managing sustainability in new product development [75].…”

Section: Areas Of Interventionsmentioning

confidence: 99%

Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review

Bertoni

2017

Sustainability

View full text Add to dashboard Cite

Abstract:Manufacturing organizations shall recognize sustainability as a business occasion to capitalize on, rather than an undesirable pressing situation. Still, empirical evidence shows that this opportunity is hard to capture and communicate in global strategic decisions, through planning by tactical management, to daily operational activities. This paper systematically reviews the modeling challenges at the crossroad of value and sustainability decisions making, spotlighting methods and tools proposed in literature to link sustainability to customer value creation at strategic, tactical and operational level. While statistical results show that the topic of sustainability and value modeling is trending in literature, findings from content analysis reveal that recent attempts to promote a value-based view in the sustainability discussion remain at a strategic level, with most of the proposed indicators being suited for managerial decision-making. The lack of support at operational level points to the opportunity of cross-pollinating sustainability research with value-centered methodologies originating from the aerospace sector. The Value Driven Design framework is proposed as main hub from which to derive models supporting engineers and technology developers in the identification of win-win-win situations, where sustainable improvements are aligned with business advantages.

show abstract

Section: Areas Of Interventionsmentioning

confidence: 99%

Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review

Bertoni

2017

Sustainability

View full text Add to dashboard Cite

show abstract

“…Within hotels in North America, the findings reveal that companies who believe they incorporate green marketing into their business/strategy perceive greater guest visits per year, longer guest visits, greater guest satisfaction, higher revenue, greater profits, and higher daily rates. Indeed, these findings positively support a number of authors who declare that that socially and environmentally responsible actions do in fact result in increased customer satisfaction and brand value [3,[19][20][21]. Overall, as public concern for the environment increases, it is of the utmost importance that corporations integrate environmental concerns into their marketing, management strategies, and development of their products and services [42][43][44][45][46][47][48][49][50][51][52][53][54][55].…”

Section: Conclusion and Future Researchmentioning

confidence: 52%

“…A prominent trend across studies is that socially and environmentally responsible actions do in fact result in increased customer satisfaction and brand value [3,[19][20][21]. One term that is consistently used throughout the literature is 'corporate social responsibility' (CSR); this can be interpreted as a company's contribution to sustainable development.…”

Section: Communicating Corporate Sustainabilitymentioning

confidence: 99%

Is there a Benefit from being Green? Assessing Benefits from Marketing Sustainability by North American Hotels

Dodds¹,

Holmes²

2016

J Hotel Bus Manage

View full text Add to dashboard Cite

The purpose of this research study was to determine if green hotels actually benefited from undertaking environmental practices and integrating these practices into their marketing strategy. After looking at sustainable communications and marketing literature, a total of 2,248 structured surveys were administered to hotels across North America. Responses from 247 hotels (11% response rate) were analyzed using frequencies, t-tests, and regression analysis to examine significant differences. The results show that the extent to which hotels perceive they benefitted from marketing sustainability practices through guest visits, guest length of stay, guest satisfaction, revenue, profit, and average daily rate can be predicted by examining the extent to which a hotel believes that green marketing has been incorporated into a hotels green marketing strategy. Findings also show that hotels that are a part of the Green Key certification program have a higher perceived probability of attracting new customers and retaining old ones.This study provides support that there is a benefit to sustainability marketing and this study is the first to examine how perceived hotel sustainability management and marketing inform one another and could be beneficial to hotels in how they utilize this information to inform marketing decisions.

show abstract

“…Osch and Avital [71] further illustrate that disrupting the current path for technology evolution is a matter of aligning innovation in technology with social changes, so that more sustainable options can be constructed. This requires a change in mindset when approaching the development of sustainability strategies in business: this means that companies must emphasize aspects related to 'business development', 'market creation', 'corporate branding' together with 'social supply chain innovation' [50,72]. Still pressures and incentives in a firm's contexts have been found to be fuzzy or even absent when managing sustainability in new product development [73].…”

Section: Areas Of Interventionsmentioning

confidence: 99%

Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review

Bertoni¹

2017

Preprint

View full text Add to dashboard Cite

Abstract:Manufacturing organizations shall recognize sustainability as a business occasion to capitalize on, rather than an undesirable pressing situation. Still, empirical evidence shows that such an opportunity is hard to capture and communicate in global strategic decisions, through planning by tactical management, to daily operational activities. This paper systematically reviews the modelling challenges at the cross-road of value and sustainability decisions making, spotlighting methods and tools proposed in literature to link sustainability to customer value creation at strategic, tactical and operational level. While statistical results show that the topic of sustainability and value modeling is trending in literature, findings from content analysis reveal that recent attempts to promote a value-based view in the sustainability discussion remains at a strategic level, with most of the proposed indicators being suited for managerial decision-making. The lack of support at operational level points to the opportunity of cross-pollinating sustainability research with value-centered methodologies originating from the aerospace sector. The Value Driven Design framework is proposed as main hub from which to derive models supporting engineers and technology developers in the identification of win-win-win situations, where sustainable improvements are aligned with business advantages.

show abstract

Sustainability in business from a marketing perspective

Cited by 22 publications

References 68 publications

Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review

Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review

Is there a Benefit from being Green? Assessing Benefits from Marketing Sustainability by North American Hotels

Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review

Contact Info

Product

Resources

About