Sustainability in Overtouristified Cities? A Social Media Insight into Italian Branding Responses to Covid-19 Crisis

Pasquinelli, Cecilia; Trunfio, Mariapina; Bellini, Nicola; Rossi, Simona

doi:10.3390/su13041848

Cited by 35 publications

(36 citation statements)

References 64 publications

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“…At the same time, the ability of a DMO and administrative offices to proactively respond to a pandemic such as COVID-19 is increasingly associated with using Big Data in decisionmaking [34]. Pasquinelli et al [35] emphasize that, especially in the case of previously 'overtouristified' cities, social media play an important role in COVID-19 tourism policy and destination branding.…”

Section: Building Cross-departmental Collaborations Within An Urban Systemmentioning

confidence: 99%

How a Tourism City Responds to COVID-19: A CEE Perspective (Kraków Case Study)

2021

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Academic papers on the COVID-19 pandemic and tourism adopt the perspective of strengthening tourism resilience or recognize the ongoing crisis as an opportunity for reflection and the need to redefine tourism development strategies. This article examines these issues using the example of Kraków, a tourism city that, on the eve of the pandemic outbreak, was experiencing symptoms of overtourism. Using a case study approach, the authors illustrate the strategies applied at the city level, as well as the range of measures and actions used to support the tourism industry during the full pandemic year. The Kraków case shows that the pandemic time can be used to reorganize relations between local tourism stakeholders and to create a new formula for a tourism city in the so-called ‘new normal’. In addition, the exploratory case study allows for the formulation of research problems for further work on tourism cities responses to COVID-19. This can focus on a revision of the tourist offer and profile; the role of culture and the accompanying technology-facilitated innovations; the continuation of ‘being-a-tourist-in-your-own-city’, as promoted in the pandemic; tourists’ reactions to introduced changes; and shaping (new) relations between tourism stakeholders in the (post)pandemic city.

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Section: Building Cross-departmental Collaborations Within An Urban Systemmentioning

confidence: 99%

How a Tourism City Responds to COVID-19: A CEE Perspective (Kraków Case Study)

2021

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“…However, the situation in which we are still immersed (as of writing this article in February 2021) also has the burden of making us reflect deeply and for a long time on many aspects that affect the most recent past, the present, and above all, the future of tourism not only at the regional and national level but worldwide. If in other aspects of social life, the consequences of the pandemic are still developing, in tourist mobility, they have had immediate and disruptive visibility, forcing us to think in a completely changed context in terms of economic system, social distancing and ecological concerns [48][49][50][51][52].…”

Section: Research Questions For the Italian Case Studymentioning

confidence: 99%

“…and national level but worldwide. If in other aspects of social life, the c pandemic are still developing, in tourist mobility, they have had imm tive visibility, forcing us to think in a completely changed context in system, social distancing and ecological concerns [48][49][50][51][52].…”

Section: Residents Samplingmentioning

confidence: 99%

Social Representations about Cultural Tourism in the Time of COVID-19: A Case Study of Langhe, Monferrato and Roero (Italy)

Rech

Migliorati

2021

Sustainability

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Cultural tourism is recognised as one of the broader sectors of the tourism industry, embracing an extensive range of tourist interests. Italy is a remarkable tourist destination due to its cultural appeal in tangible and intangible heritage as well as its cultural resources connected to food and gastronomy, and it is of special interest since the COVID-19 pandemic was declared in March 2020. This study sought to analyse the perceptions of diverse significant actors regarding culture and tourism during the COVID-19 pandemic in Langhe, Monferrato and Roero, an area of southern Piedmont in north-western Italy. As part of a larger collaborative international project addressing the coronavirus situation, the research examined residents, tourists and tourism-related professionals to investigate their perceptions of culture and tourism. Data were collected through a survey employing three distinct questionnaires for the three target groups of residents, tourists and entrepreneurs and cultural bodies. The data analysis reveals that residents embraced a static representation of the local cultural tourism’s appeal and heritage, while tourists were motivated mainly by gastronomic and wine experiences. The perception of the coronavirus among the three groups of interviewees reflects a general reduction in almost all cultural activities and travel possibilities.

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“…In addition, they usually use these tools to search for information before making the trip, which is significantly changing the relationship between customers and retailers [18]. Due to their social impact, they are becoming very powerful instruments to disseminate images and information about tourist destinations [19]. It is a way for people to share their knowledge [20], interact with each other, give their opinions, and evaluate the service provided [21,22].…”

Section: Introductionmentioning

confidence: 99%

Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda

Huete-Alcocer

Valero-Tévar

2021

Sustainability

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This paper presents a comparative analysis of the tools provided by the internet (social networks, websites, etc.) and traditional media (television, newspapers, word of mouth, etc.) in terms of their impact on the promotion of a tourism resource in a rural area: the Roman villa of Noheda (Cuenca). Both of the aforementioned sources of information play a relevant role in promoting such archaeological destinations and influencing tourists’ decision-making when planning their visit. The literature suggests that social networks as well as other electronic channels can attract large numbers of tourists; however, this has not happened in the case of the archaeological site under study. It has become known through coverage in more traditional media such as television and the national and international press. Knowledge of the use of internet tools to promote these heritage sites is still very limited; thus, this study collected information through a questionnaire on the different sources of information (traditional and online) that tourists used when deciding to visit this site. An ANOVA analysis has been used to determine the relationship between the different sources of information and the place of residence and between said information sources and the overnight stays near Noheda. The results point to strategies that can be developed to promote these cultural resources in order to achieve the economic development of rural regions such as the Alcarria of Cuenca.

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Sustainability in Overtouristified Cities? A Social Media Insight into Italian Branding Responses to Covid-19 Crisis

Cited by 35 publications

References 64 publications

How a Tourism City Responds to COVID-19: A CEE Perspective (Kraków Case Study)

How a Tourism City Responds to COVID-19: A CEE Perspective (Kraków Case Study)

Social Representations about Cultural Tourism in the Time of COVID-19: A Case Study of Langhe, Monferrato and Roero (Italy)

Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda

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