Sustainability in social brand communities: influences on customer equity

Kim, Juran

doi:10.1080/21639159.2015.1041783

Cited by 23 publications

(8 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As an e-business platform enterprise, the group-buying websites ought to solve these urgent issues: how to keep the long-term transaction relationship with the merchants and the consumers; and maintain the loyalty on both ends (Kim, 2015;Kim, Ko & Lee, 2014).…”

Section: Introductionmentioning

confidence: 99%

Relationship value based on customer equity influences on online group-buying customer loyalty

Zhang

Wang

et al. 2016

Journal of Business Research

View full text Add to dashboard Cite

The purposes of this article is to clarify the composition of relationship value based on consumer equity and examine the mediating role of relationship quality and moderating role of customer relationship life cycle in the relationship between the relationship value and customer loyalty. This paper finds that different dimensions of relationship quality have different effects on customer loyalty by empirical analysis. Besides, relationship quality plays a mediator role in the relationship between relationship value and customer loyalty, and relationship life cycle in different stage have significant different moderation effects between customer relationship value and customer loyalty. This study's outcomes indicate that establishing and maintaining good relationships with consumers can effectively improve customer loyalty, and then enhance customer equity, besides, customer participation behavior and positive word of mouth can improve customer loyalty. The findings are valuable for marketing managers of online group-buying.

show abstract

Section: Introductionmentioning

confidence: 99%

Relationship value based on customer equity influences on online group-buying customer loyalty

Zhang

Wang

et al. 2016

Journal of Business Research

View full text Add to dashboard Cite

show abstract

“…However, a recent review of the literature on this topic shows that the relationship between them has been investigated widely by the researchers, there was still no numerical model for this critical issue. In addition, by having the marketing activities in the proposed model, we were able to calculate the effect of these activities on CE in a numerical form (Ailawadi et al, 2003;Blattberg et al, 2009;Chun et al, 2013;Huang & Sarigollu, 2012;Kim, 2015;Kim & Brandon, 2010;Leone et al, 2006;Raithel et al, 2016;Segarra-Moliner & Moliner-Tena, 2016;Srinivasan et al, 2005;Stahl et al, 2012;Venkatesan & Kumar, 2004;Yang et al, 2014;Zhang et al, 2010).…”

Section: Discussionmentioning

confidence: 99%

“…CE and BE are the two key marketing concepts which have a crucial role in marketing research (Chun et al, 2013;Kim, 2015;Kim & Brandon, 2010;Leone et al, 2006;Segarra-Moliner & Moliner-Tena, 2016;Stahl et al, 2012;Yang et al, 2014;Zhang et al, 2010). According to several authors, who have attempted to define the critical elements of CE, BE is one of the most important ones (Chae et al, 2015;Leone et al, 2006;.…”

Section: Introductionmentioning

confidence: 99%

An integrated model for customer equity estimation based on brand equity

Qorbani

Koosha

Bagheri

2020

International Journal of Market Research

View full text Add to dashboard Cite

Brand equity (BE) and customer equity (CE) are the two crucial and closely linked concepts in marketing research. This research outlines a new conceptual framework to explore the relationship between the critical elements of BE and CE. Furthermore, using marketing activities, the study quantifies the effect of these activities on CE. The value of CE is computed based on a customer lifetime value (CLV) model in which linear, logistic, and beta regression are used to predict BE, customer acquisition, and customer share of wallet, respectively. We conducted an empirical analysis through questionnaires in an elevator company. The results reveal that brand knowledge and brand differentiation positively relate to customer acquisition. Also, for both existing customers and prospects, brand differentiation plays an important role in the share of wallet. The findings also show that marketing activities have a positive and significant impact on brand knowledge and brand differentiation, and consequently, through the mediating role of BE between marketing activities and CE, on customer acquisition and share of wallet.

show abstract

“…Some scholars have proposed that consumers' evaluation of the brand or firm under crisis will form a hypothesis-confirming context, and it is based on this background knowledge that consumers will understand the crisis; thus, this hypothesis-confirming context will help reduce the negative evaluation of the brand or the firm ( 14 ). More importantly, it is worth mentioning that these evaluations generally are made based on actions related to corporate social responsibilities ( 15 ).…”

Section: Hypothesesmentioning

confidence: 99%

A Research on the Crisis Spillover Effect of Food Safety Incidents on Competitive Firms: The Influence of Political Connections and Charitable Donations

Xiang

Wang

Lin

et al. 2021

Front. Public Health

View full text Add to dashboard Cite

Taking the perspective of corporate social responsibility and institutional theory, this research establishes an innovative relationship between variables such as charitable donation, political connection and crisis spillover effect of firms through quantitative analysis using the event study method, regression analysis and the Heckman two-stage model. Taking 8 food safety incidents from 2011 to 2016 as research samples, this paper studies the impact of food safety incidents on the market value of both firms under crisis and their competitive firms, as well as the influence of political connection and charitable donation. Based on the current situation that the product crisis or reputation crisis of a firm will, inevitably, affect the market performance and value of its competitive firms in the same industry, this paper attempts to answer questions such as “what kind of firms are capable of minimizing this negative influence?” “will the political connection of competitive firms exert a positive or negative impact?” and “can actions taken before the crisis, such as charitable donation of competitive firms, help these firms in reducing the harm?” The conclusions are as follows: first, the occurrence of food safety incidents not only has a negative impact on the market value of the crisis firm, but also has a negative spillover effect on the competitive firm; second, charitable donations made by the competitive firm before the crisis demonstrates a positive competitive effect on the competitive firm, and the intensity of such charitable donations is positively correlated with this positive competitive effect; third, the political connection of the competitive firm has no significant impact on the crisis spillover effect. These findings provide enlightenment for the operation and management of firms in the food industry.

show abstract

Sustainability in social brand communities: influences on customer equity

Cited by 23 publications

References 49 publications

Relationship value based on customer equity influences on online group-buying customer loyalty

Relationship value based on customer equity influences on online group-buying customer loyalty

An integrated model for customer equity estimation based on brand equity

A Research on the Crisis Spillover Effect of Food Safety Incidents on Competitive Firms: The Influence of Political Connections and Charitable Donations

Contact Info

Product

Resources

About