Sustainability in the wine sector

Mastroberardino, Piero; Calabrese, Giuseppe; Cortese, Flora; Petracca, Miriam

doi:10.1108/bfj-07-2019-0475

Cited by 21 publications

(6 citation statements)

References 27 publications

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“…Wine tourists visiting the Douro region considered smell to be more important, while those visiting the Abruzzo region considered taste more important. In the case of the Douro region, the explanation could be the fact that in a memorable wine-tasting experience, the attributes of the winery play an important role [27], while in the case of Italian consumers, it could be the importance they attribute to the organoleptic properties and characteristics of the wine [32].…”

Section: Discussion Of Resultsmentioning

confidence: 99%

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The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro

Santos,

Barattucci,

Tavares

et al. 2023

Heritage

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Sensory experiences play a remarkable role in the visitor’s satisfaction and behavioral intention to return to a wine tourism unit, so it is important to frequently review the environment in which the experience is lived, to make it memorable. This study aimed to perform a comparative analysis of the perception of sensory experiences between the Abruzzo region in Italy and the Douro region in Portugal. This study also intended to understand the most important sensations sought by wine tourists in each region. A quantitative methodology was used, based on a questionnaire survey that analyses the perceptions of sensory experiences and some variables that characterize the profile of wine tourists. The sample consisted of 199 wine tourists who visited the wine tourism units of the aforementioned regions. The structural equation model results showed that sensory experiences were composed of five factors: sight, hearing, smell, taste, and touch, and sensory experiences manifested with greater intensity in the hearing and smell factors. By comparing the results between the two regions, it can be concluded that smell is the most important factor for wine tourists who visit the Douro region, while for those who visit the Abruzzo region, it is the taste. The obtained results are important, in that they allow perceiving the differences in perception in sensory experiences, which has an impact on the management of companies in the two regions studied. This comparison between two wine regions in two different countries is pioneering work. Different wine regions have different attractiveness factors.

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Section: Discussion Of Resultsmentioning

confidence: 99%

“…On the other hand, according to Ref. [32], the Italian consumer is attracted by the organoleptic and characteristic properties of wine, which are associated with the concept of terroir.…”

Section: Sensory Experiences and Impressions In Wine Tourismmentioning

confidence: 99%

The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro

Santos,

Barattucci,

Tavares

et al. 2023

Heritage

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“…We obtained the data from Vivino.com, the main online wine community in Italy (Mastroberardino et al, 2020). Currently, it lists over 17 million wines from all over the world rated over 279 million times and is the world’s most downloaded wine app, growing from about 27 million users in 2018 to 42 million in 2020 to over 66 million in 2023 1 .…”

Section: Methodsmentioning

confidence: 99%

Factors influencing wine ratings in an online wine community: The case of Trentino–Alto Adige

Gastaldello,

Schäufele-Elbers,

Schamel

2024

J Wine Econ

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Consumers often struggle to make their choice in the highly diversified wine market. With wine being an experience good, consumers must rely on extrinsic characteristics, e.g., information on the label. Thus, easily available quality signals like consumer ratings have become an increasingly useful and widespread tool. Vivino is one of the largest online wine communities with over 60 million users, which have more than doubled since 2018. Hence, users have easy access to peer ratings, while established wine expert ratings are being challenged. This study analyzes data from Vivino to explore factors affecting consumer ratings at different price points, considering several wine attributes like geographical indications, brand, and the so-called “community effect.” We show that there is a small but significant community effect on wine's perceived quality related to its popularity among users of the Vivino community, as well as effects from specific wine attributes. Moreover, we estimate a hedonic quantile model on similar price ranges to compare the effect of the same regressors on wine prices. Results contribute to a better understanding of how different factors affect consumers’ wine evaluations, allowing to compare their effect on the “pure” consumer preference (i.e., consumer ratings) and market value.

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“…, 2015; Barber, 2010). The increasing number of genetically modified foods and cases of food-related illnesses drive consumers' health concerns (Mastroberardino et al. , 2019; Rojas-Méndez et al.…”

Section: Introductionmentioning

confidence: 99%

“…On the demand side, consumers become more conscious of the environmental consequences of their consumption (Bonn et al, 2016a;Rojas-M endez et al, 2015;Barber, 2010). The increasing number of genetically modified foods and cases of food-related illnesses drive consumers' health concerns (Mastroberardino et al, 2019;Rojas-M endez et al, 2015;Wiedmann et al, 2014), increasing the popularity of organic food. The outbreak of COVID-19 further amplifies this trend, fostering increased consumer intentions to purchase sustainable products (Alexa et al, 2021).…”

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confidence: 99%

Consumer attitude and behavioural intention towards organic wine: the roles of consumer values and involvement

Dong,

Gao

2024

BFJ

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PurposeThis study aims to identify the decision-making process involved in the purchase of organic wine from consumer values to attitudes to behavioural intention towards organic wine via the value–attitude–behaviour (VAB) model. Involvement in wine is also taken into consideration.Design/methodology/approachThe data were collected using a snowball sampling method and a closed-ended questionnaire. A total of 209 responses were analysed. Linear regression and PROCESS Macro on SPSS were used to perform data analysis.FindingsBoth biospheric-altruistic values and egoistic values are positively associated with attitudes towards organic wine. Attitude is found to mediate the relationship between biospheric-altruistic/egoistic values and behavioural intention. Egoistic values are found to significantly predict behavioural intention in the organic wine purchase context. Involvement was found to moderate the relationship between egoistic values and attitudinal loyalty.Originality/valueThis study identifies the decision-making hierarchy from consumer values to attitudes to behavioural intention, theoretically confirming the robustness of the VAB model in the organic wine consumption context. It also makes a practical contribution by indicating the marketing emphasis of organic wine and segmenting potential consumers according to their values and levels of wine involvement.

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Sustainability in the wine sector

Cited by 21 publications

References 27 publications

The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro

The Senses as Experiences in Wine Tourism—A Comparative Statistical Analysis between Abruzzo and Douro

Factors influencing wine ratings in an online wine community: The case of Trentino–Alto Adige

Consumer attitude and behavioural intention towards organic wine: the roles of consumer values and involvement

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