“…Small and medium-sized enterprises play an essential role in the economic development of a country, containing little empirical evidence on the process of innovation in services, despite their contribution to a wide range of jobs and, to the increase of the gross domestic product, mainly of countries characterized as emerging (Halme, Lindeman, & Linna, 2012;Hall, Matos, Sheehan, & Silvestre, 2012;Halme, Kourula, Lindeman, Kallio, Lima-Toivanen, & Korsunova, 2016).…”