The Philippine salt industry faces multifaceted challenges which led to high dependency on imports. This study deals with demographic characteristics and socio-economic factors driving salt production. Data collection was carried-out through semi-structured interviews, focus group discussions, and key informant interviews. Findings reveal a predominantly male workforce, with substantial family involvement, limited education, and an ageing demographic that threatens long-term sustainability. The industry is fragmented and dominated by individual, small-scale producers reliant on traditional methods, with limited collective bargaining power. While there is a wealth of experience in salt production, this does not translate into regulatory compliance and modernization. Land tenure issues, which are common among tenants, impedes long-term investments in infrastructure and technology. Salt distribution and logistics are largely influenced by the country’s archipelagic geography and regulations on non-iodized salt trade. In terms of economic returns, the cooking method exhibited highest profitability despite higher labour and cost intensity, attributed to year-round production. Solar salt production using clay tiles entails high capital investment but provides long-term returns. The use of PEP sheets offers short-term investments with lower entry barriers, making it suitable for small producers. The lack of access to formal financial institutions exacerbates producers’ plight due to the investment required for salt farm development. Strategic solutions, including comprehensive educational and training programs, enhanced regulatory support, improved access to technology and financial services, and fostering cooperative models, will attract younger generations, empower producers, and create a more resilient and competitive industry.