2016
DOI: 10.1016/j.jclepro.2014.01.071
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Sustainability motivations and practices in small tourism enterprises in European protected areas

Abstract: A survey of around 900 tourism enterprises in 57 European protected areas shows that small firms are more involved in taking responsibility for being sustainable than previously expected, including eco-savings related operational practices but also reporting a wide range of social and economic responsibility actions. TwoStep cluster analysis was used to group the firms on three groups based on their motivations to be sustainable. Competitiveness driven firms practice fewer eco-savings activities and are commer… Show more

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Cited by 211 publications
(224 citation statements)
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References 66 publications
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“…More generally, findings reveal patterns of intertwined effects of micro-, meso-and macro-level factors on environmental engagement of SMEs, confirming that these factors operate in tandem with each other (Font et al, 2016;Hamann et al, 2017;Muñoz and Dimov, 2015). Clearly, many respondents who referred to pressure from international customers also mentioned changes in international environmental regulations, sustainability-driven values and financial benefits.…”
mentioning
confidence: 67%
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“…More generally, findings reveal patterns of intertwined effects of micro-, meso-and macro-level factors on environmental engagement of SMEs, confirming that these factors operate in tandem with each other (Font et al, 2016;Hamann et al, 2017;Muñoz and Dimov, 2015). Clearly, many respondents who referred to pressure from international customers also mentioned changes in international environmental regulations, sustainability-driven values and financial benefits.…”
mentioning
confidence: 67%
“…This implies that if owner-managers are personally considerate towards the natural environment, it is highly likely that they would introduce environmentally friendly practices in their businesses (Cambra-Fierro et al, 2008;Cordano et al, 2010;Font et al, 2016;Hemingway and Maclagan, 2004). There is evidence that, in some SMEs, the environmental values of owner-mangers have induced the adoption of sustainable practices (e.g.…”
Section: Entrepreneurs' Moral Valuesmentioning
confidence: 99%
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“…A CCO approach helps us reframe the origin of greenhushing into one that asks how a business constitutes itself through its communications. We find that tourism businesses with sustainability values resent having to market themselves based on those values (Ateljevic & Doorne, 2000;Font, Garay, & Jones, 2014;Sampaio, Thomas, & Font, 2012). The businesses accept, but are disappointed by, the fact that they cannot communicate more of what they do and they would like their communication to show the benefits to society of their practices and not only be written for "marketing" purposes.…”
Section: Discussionmentioning
confidence: 99%
“…This may reduce future costs since the organisation will be able to meet requirements once they are legally enforced, and can avoid penalties, as well as increasing its competitiveness [53]. However, this proactive implementation will not take place when organisations are not aware of emerging market requirements, and of the advantages that meeting and exceeding these requirements can bring to their organisation or the industry sector [53].…”
Section: Market Requirementsmentioning
confidence: 99%