Sustainability of rural agribusiness through e-commerce information systems

Abstract

Summary. Agribusiness is one of the strategies to improve food security, however, part of its activities need to be enhanced through different strategies, including the implementation of ecommerce information systems that can help chains promote their sustainability. The objective of the research was to characterize and develop an e-commerce strategy in rural agribusiness composed of rural associations from the province of Andahuaylas, Peru. The study is qualitative descriptive through the historical-logical, interview, theoretical triangulation and modeling were used, with a sample of four associations producing milk, Andean grains, guinea pig breeding and organic vegetables from the rural sector of the study area. It was possible to characterize the activities, finding an inefficient integration of information systems in commercial management. As a strategy, e-commerce was implemented through digital marketing techniques to attract new commercial allies and potential consumers according to their situation of each productive activity that constitutes rural agribusiness. The application of e-commerce contributes to increasing the efficiency of the associations that make up rural agribusiness.

Marketing System of vegetables from the village to the central market in Palembang City, South Sumatra Province

“…In addition, the level of farmer's share is also different because of the characteristics of vegetables, namely perishable, non-durable, valuable, and seasonal, so there is a risk cost for each marketing agency. In Japan, infrastructure has been provided for perishable agricultural products, such as warehouses for storing agricultural products created by the government and the private sector and to increase the bargaining power of Japanese farmers by forming groups to increase the bargaining power of farmers and avoid unnecessary intermediaries in the agricultural marketing process [27] The trading strategy in partnership allows for new market opportunities to introduce horticultural products to potential customers [28].…”