Sustainability of Wong Polo Mangrove Beach Tourism After COVID

Abstract

This study aims to analyze business financial data to assess the sustainability of the Wong Polo Mangrove Beach Tourism business. The data collection technique was carried out using documentation techniques in the form of collecting the required data from the available financial data from 2019-2021 and comparing the efforts made by the Wong Polo Mangrove Beach Tourism manager with mangrove tourism which became an Ecotourism project launched by the Menparekraf Sandiaga Uno. Data was analyzed using quantitative and qualitative descriptive analysis. The main target of this research is to analyze financial data using the Altman Z-Score method and evaluate the efforts made for business sustainability. The result showed that Wong Polo Mangrove Beach Tourism is in a safe condition (predicted not in bankruptcy condition) but still has several shortcomings compared to other mangrove beach tourism in cities in Indonesia.