2021
DOI: 10.3390/su132111583
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Sustainability-Oriented Macro Trends and Innovation Types—Exploring Different Organization Types Tackling the Global Sustainability Megatrend

Abstract: The prevailing environmental and social challenges worldwide require comprehensive and sustainability-oriented changes in central areas of society—endeavors that call for more sustainability-oriented innovations. Sustainability can be understood as a megatrend within our society comprising sustainability-oriented macro trends such as Agricultural Innovation, Circular Economy, or Clean Tech. In line with this conceptualization, the current paper analyzes to what extent different types of organizations, such as … Show more

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Cited by 8 publications
(7 citation statements)
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“…Environmental, social, and governance strategies are increasingly being enforced at the company level, citing the need to meet community expectations (Bradley, 2023; Mohr et al, 2001). Global environmental and social trends such as alternatives to single‐use products to reduce waste, advocacy for clean cities and carbon‐free living, and inclusivity for all are reported to be key influences in consumers' purchasing intentions (Cromwell et al, 2023; Gaudig et al, 2021). This research provides insights to develop effective, tangible tools that can result in increased market share for ethical goods and services.…”
Section: Discussionmentioning
confidence: 99%
“…Environmental, social, and governance strategies are increasingly being enforced at the company level, citing the need to meet community expectations (Bradley, 2023; Mohr et al, 2001). Global environmental and social trends such as alternatives to single‐use products to reduce waste, advocacy for clean cities and carbon‐free living, and inclusivity for all are reported to be key influences in consumers' purchasing intentions (Cromwell et al, 2023; Gaudig et al, 2021). This research provides insights to develop effective, tangible tools that can result in increased market share for ethical goods and services.…”
Section: Discussionmentioning
confidence: 99%
“…There are different classification criteria for innovation. According to the type of innovation, Gaudig et al (2021) classify innovation into technological innovation, marketing innovation, product innovation and service innovation; Klewitz and Hansen (2014) classify innovation into three categories: process innovation, organisational innovation and product innovation. According to the degree of innovation, innovation can be classified as radical, incremental or reapplied (El Bilali, 2019); Adams et al (2016) classify innovation into three levels: operational optimisation, organisational transformation and system building.…”
Section: Framework: Designing the Classification Of Soi In The Agri-f...mentioning
confidence: 99%
“…In this paper, in the first dimension, the classification is made according to the type of innovation as Gaudig et al (2021), Klewitz and Hansen (2014). Combining the work of different scholars, the types of innovation mainly include product and service innovation, process innovation, organisational innovation, marketing, and market innovation, etc.…”
Section: Framework: Designing the Classification Of Soi In The Agri-f...mentioning
confidence: 99%
“…Due to the increasing number of environmental, social, and governmental challenges worldwide, the concept of sustainability has been at the center of today's environment and living surroundings debate since the definition of sustainable development given by the World Commission on Environment and Development in 1987, which proposed that sustainable development is a kind of development that meets the needs of current generations without compromising the ability of future generations to meet their needs and aspirations [13,14]. In accordance with this definition, it is widely acknowledged that social dimension, environmental dimension, and economic dimension are the three dominating pillars of sustainability [15,16].…”
Section: The Concept Of Sustainability and Its Antecedentsmentioning
confidence: 99%