“…practitioners. Research on the motivations for reporting (Buhr, 2007;Deegan, 2007;Bebbington et al 2009), the content of reports (Perrini, 2005;Stiller & Daub, 2007;Sobhani et al, 2009;Kolk and Pinske, 2010;Morhardt, 2010), report verification (O'Dwyer & Owen, 2005;Simnett et al 2009;Jones & Solomon, 2010;Kolk & Perego, 2010;O'Dwyer et al, 2011) and the process of reporting (Adams, 2002;Adams & McNicholas, 2007;Adams & Frost, 2008) is well established. Corporations are increasingly reporting on their sustainability initiatives and recent work shows that the great majority of the world's largest companies now engage in some form of sustainability reporting (KPMG, 2011).…”