Sustainability social marketing

Bogueva, Diana; Raphaely, Talia; Marinova, Mira

doi:10.4337/9781786432735.00030

Cited by 6 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Also, instead of the 4Ps (product, promotion, place and price) product-based (Wood, 2008) and 4Cs (customer value, cost, communication and convenience) consumer-centric marketing mixes, a new approach focussing on sustainability would be needed. We describe this as the 4Ss (sustainability, strength, self-confidence and sharing) marketing mix which uses messages around (Bogueva et al , 2017): sustainability – well-being of current and future generations; strength – people have the power and opportunity to arrest climate change and improve the ecological systems; self-confidence – each person’s actions matter; and sharing – the planet and its resources need to be shared among all living creatures.…”

Section: Research Implications and Limitationsmentioning

confidence: 99%

Reducing meat consumption: the case for social marketing

Bogueva

Marinová

Raphaely

2017

APJML

Self Cite

View full text Add to dashboard Cite

Purpose The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends. Design/methodology/approach An exploratory Australian survey of Sydney consumer red meat choices is used covering dietary preferences, meat eating patterns, reasons and levels of concern for economic and environmental issues. Analysis of dietary guidelines and marketing campaigns in relation to the survey findings is conducted. Findings The survey highlights: lack of awareness about the link between meat consumption and environmental well-being; widespread inaccuracy of health messages related to meat consumption; influence of the meat industry in promoting excessive meat consumption; pervasiveness of the link between red meat consumption and national identity, social status, prestige and masculinity; and urgent need for government-supported social marketing interventions and the demarketing of meat. Originality/value This is the first study to propose social marketing based on the health and environmental co-benefits of reduced red meat consumption.

show abstract

Section: Research Implications and Limitationsmentioning

confidence: 99%

Reducing meat consumption: the case for social marketing

Bogueva

Marinová

Raphaely

2017

APJML

Self Cite

View full text Add to dashboard Cite

show abstract

“…It is a seemingly relatively overlooked line of research and publications even though it subsumes clear results. Rodriguez-Sanchez (2023) presents evidence that social marketing, if properly applied, can be an effective tool for sustainability transformations, and that this potential can be further boosted if combined with use of persuasive technologies such as video, games, and virtual reality tools, and Bogueva et al (2017) describe how social marketing can help stimulate significant diet change away from beef, for example. Yet, in line with the undercutting reference with which Newell et al end their analysis, it is often discussed in non-committal if not subtly critical manner by communications scholars.…”

Section: Social Science Tendencies and Gapsmentioning

confidence: 99%

Media Reform as Transformation Tool: A Hegemonic Gap in Environmental Research and Policy

Lahsen

2024

Int J Polit Cult Soc

View full text Add to dashboard Cite

Sustainability researchers are writing much about levers for transformations towards sustainability but too little about the most powerful means available for obstructing and activating them: mass-reaching media systems. How media systems are structured and governed form a profoundly important meta-level layer of decision-making that ought to be central in the study of environmental politics and in environmental policymaking. A politics- and media-focused account of the rise of Jair Bolsonaro to the presidency of Brazil illustrates the essential role of media systems and the need for new principles, structures, and policies for their governance if the interlinked goals of democracy, equity, and environmental protection are to be achieved. The pervasive inattention to this in environmental research reinforces hegemonic forces and needs to be widely discussed, understood, and overcome to achieve much needed just transformations towards sustainability.

show abstract

“…But would that also include democratic control over media systems, even if structured on the basis of the best available knowledge about deep and meaningful participation in decision making (Atlee, 2012; Chilvers, 2008; Macnaghten et al, 2014; Weymouth & Hartz-Karp, 2015)? In such conditions, might there not be a role for social marketing, too (Bogueva et al, 2017; Rodriguez-Sanchez, 2023)? Social marketing has been shown to be very effective in changing imaginaries and behavior to better reconcile sustainable development goals and planetary boundaries (ibid.).…”

Section: Inescapability Of Political Choices and Influencementioning

confidence: 99%

“…Social marketing has been shown to be very effective in changing imaginaries and behavior to better reconcile sustainable development goals and planetary boundaries (ibid.). By definition, social marketing for sustainability develops and harnesses marketing concepts with other approaches ‘to influence behaviors that benefit individual and communities for the greater social good ’ (Bogueva et al, 2017, p. 282, emphasis added). Is such orientation and use of media not preferable to profit-driven commercial media?…”

Section: Inescapability Of Political Choices and Influencementioning

confidence: 99%

Steering signification for sustainability

Lahsen

2024

Glob. Sustain.

View full text Add to dashboard Cite

Non-Technical Summary. Powerful influences on societal knowledge, values, and behavior, artificial intelligence-infused media systems, new and old, currently reinforce the interlinked problems of inequality and unsustainable consumption. This problem is rarely discussed in environmental research and policy, and even less so how it might be overcome. Discussing this consequential blind spot and the power structures that underpin it, this article argues that sustainability researchers should centrally explore the need and possibilities for democratic reconfiguration of the political economies and charters of media systems to achieve sustainability and other broad, inclusive public goals. Technical Summary. Powerful influences on societal knowledge, values and behavior, artificial intelligence-infused media systems, new and old, currently tend to reinforce the interlinked problems of inequality and unsustainable consumption. This problem is rarely discussed in environmental research and policy, and even less so how it might be overcome. Discussing this consequential blind spot and the power structures that underpin it, this article argues that sustainability researchers should centrally explore the possibilities for democratic governance and reconfiguration of the political economies of media systems to foster human wellbeing and just transformations toward sustainability. Social Media Summary. Sustainability transformations require 'signification steering' and interventions in media systems' configurations.

show abstract

Sustainability social marketing

Cited by 6 publications

References 0 publications

Reducing meat consumption: the case for social marketing

Reducing meat consumption: the case for social marketing

Media Reform as Transformation Tool: A Hegemonic Gap in Environmental Research and Policy

Steering signification for sustainability

Contact Info

Product

Resources

About