Sustainability through online renting clothing: Circular fashion fueled by instagram micro-celebrities

Shrivastava, Archana; Jain, Geetika; Kamble, Sachin S.; Belhadi, Amine

doi:10.1016/j.jclepro.2020.123772

Cited by 118 publications

(96 citation statements)

References 41 publications

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“…Product customisation [16], such as better fitting clothes, is also seen as a source of functional value delivery through u-PSS. Ease of use has been mentioned as another important functional value in a recent study of online second-hand clothing rental platforms [63]. Emotional value relates to feelings and affective states generated by a product or service [59].…”

Section: Consumer Value As a Driver For Adoption Of Use-oriented Pssmentioning

confidence: 99%

“…Drivers in the social value dimension in the context of u-PSS include feelings of belonging to a social group and enhanced social interaction when participating in u-PSS [36]. Social pressure has also shown to be a factor that drives consumers to use u-PSS [63]. Being socially responsible and caring for others by making environmental choices can also drive consumer acceptance of u-PSS [29].…”

Section: Consumer Value As a Driver For Adoption Of Use-oriented Pssmentioning

confidence: 99%

“…The pressure on consumers to make environmentally sound choices in their daily lives is something that receives attention in the media, and could be passed on to individuals through their peers or community [63]. Earlier research found that feelings of doing good and avoiding unsustainable consumption are values that increase the likelihood of u-PSS becoming successful on the market [29,36].…”

Section: Social Value As a Drivermentioning

confidence: 99%

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Consumer Acceptance and Value in Use-Oriented Product-Service Systems: Lessons from Swedish Consumer Goods Companies

2020

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In order to make our production and consumption systems more sustainable, there is a need to further explore and support novel business models with higher sustainability potential. Use-oriented product-service systems (u-PSS) are considered a promising alternative to traditional ownership-based business models, as they may result in lower environmental impacts. The presence of u-PSS in consumer goods markets, however, is still small. This is due in part to the nature of the products and lack of consumer acceptance of u-PSS. Lately, however, companies in Sweden have begun offering u-PSS for consumer goods, thereby challenging earlier findings. Understanding about how companies encourage consumers to select u-PSS over ownership-based options is still lacking. We investigate this question by conducting interviews with and analysing websites and publicly available company reports of seven Swedish companies from three consumer goods sectors: clothing, eyewear and furniture. We found that, while consumer barriers to u-PSS found in previous studies—uncertainty and trust, economics and costs and desire to own—persist, tailoring elements of u-PSS business models to different markets, sectors and consumer segments can help address these barriers and ensure u-PSS resonate with consumers. The study also applies the concept of consumer perceived value to show how emphasising different dimensions of value—financial, functional, emotional and social—provided by u-PSS may help increase their acceptance and adoption.

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Section: Consumer Value As a Driver For Adoption Of Use-oriented Pssmentioning

confidence: 99%

Section: Consumer Value As a Driver For Adoption Of Use-oriented Pssmentioning

confidence: 99%

Section: Social Value As a Drivermentioning

confidence: 99%

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Consumer Acceptance and Value in Use-Oriented Product-Service Systems: Lessons from Swedish Consumer Goods Companies

2020

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“…Just as a housing is now viewed—by owners—as an investment as much as somewhere to live, clothing will become a ‘gig’ or ‘side-hustle’, rather than stuff to wear. Instagram micro-celebrities have been suggested as enablers to a wider adoption of clothes-renting [ 71 ], and it is easy to imagine how this triggers in turn another loop of a new post each day, with a new purchase to show. A more circular fashion choice would be along the lines of buying fewer items, of higher quality, sustainably sourced, and repairable.…”

Section: Technology To the Rescue?mentioning

confidence: 99%

A Circular Economy: Where Will It Take Us?

Hart

Pomponi

2021

Circ.Econ.Sust.

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The avalanche of environmental challenges, from local to global and back, has prompted responses at all levels from personal to inter-governmental. The results of these responses have fallen in the range between useful and counterproductive, with many examples on each side, but the scale of the overall challenge continues to escalate. Moving towards a zero-carbon global economy through absolute reductions in fossil fuel usage is a sure way of mitigating climate change, and a range of environmental, social and economic benefits would follow. The case for a Circular Economy (CE), however, is less clear. Whilst some CE initiatives may lead to the decoupling of economic growth from resource extraction, this does not necessarily equate to reducing the rate of extraction. Thus, the contribution of CE to the achievement of environmental objectives globally cannot be taken for granted. In terms of social impact, the best that can be said is that CE might be neutral. Technologies that promote the ‘sharing economy’ for instance, often suggested as a crucial CE strategy, create opportunities for individual wealth accumulation, but are also a route to the gig economy and the casualisation of labour. CE is arguably a business imperative, but definitive evidence to support the idea of a circular economy that meets social and environmental goals needs development.

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“…Some scholars have studied the BMGE from the perspective of value chains and value networks. [25][26][27][28] Shrivastava et al 29 found that the utility of online second-hand clothing rental platforms, ease of use, attitude, and social pressure drives consumers to use these platforms. They also identified that communications from Instagram microcelebrities could positively influence consumers to adopt these platforms, promoting circular fashion and sustainability.…”

mentioning

confidence: 99%

Business model of garment enterprises: a scientometric review

Song

Tang

et al. 2021

Textile Research Journal

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The research on the business model of garment enterprises (BMGE) has expanded rapidly in the last decade. However, there is still a lack of comprehensive reviews of it, let alone visual research. Based on scientometrics, in this paper 118 papers and their 4803 references from Science Citation Index Expanded, Social Sciences Citation Index, Conference Proceedings Citation Index—Science, and Conference Proceedings Citation Index—Social Science & Humanities for the period 2010–2020 about the BMGE were analyzed by visualizing the co-cited references, co-occurrence keywords, burst references, dual-map overlays, and more with CiteSpace, Google Maps, and VOSviewer. The research revealed the intellectual landscapes of the BMGE for the first time and mapped the landmark papers, hotspots and trends, national or regional distributions and their cooperation networks, highly cited authors, and prestigious journals and disciplines related to the BMGE. The results show that the biggest hotspot is the fast fashion business model; social responsibility, smart fashion, Internet of Things, and sharing fashion are the main emerging hotspots; and the research focuses has evolved from traditional business models to business models driven by new technologies, then to new issues such as circular economy models. The institutions are mainly distributed in China, the United States, and Western Europe, and there is cooperation between more than 11 countries. The most popular disciplines are economics and politics, while psychology, education, and social science are the essential basic disciplines. The Journal of Cleaner Production and Journal of Fashion Marketing and Management, among others, actively promoted the research.

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Sustainability through online renting clothing: Circular fashion fueled by instagram micro-celebrities

Cited by 118 publications

References 41 publications

Consumer Acceptance and Value in Use-Oriented Product-Service Systems: Lessons from Swedish Consumer Goods Companies

Consumer Acceptance and Value in Use-Oriented Product-Service Systems: Lessons from Swedish Consumer Goods Companies

A Circular Economy: Where Will It Take Us?

Business model of garment enterprises: a scientometric review

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