“…Therefore, we wanted to speak with different kinds of people-enough different kinds that a full range of opinions would emerge through in-depth interviews and subsequent analysis of language patterns in the transcripts. In addition to farmers, some scholars have widened their scope to include other stakeholders such as researchers (Wilkins et al, 2001), extension personnel and educators (Camara, Martin, and Kwaw-Mensah, 2009;Muma, Martin, and Shelley 2010;Rodriguez et al, 2008), and consumers (Pelletier, Kraak, McCullum, and Uusitalo, 2000;Hassanein, 2008;Schneider and Francis, 2006;Stock, 2007). Such investigations are important in part because studies have confirmed that community support-or lack of it-can play a key role in farmers' decisions to adopt and maintain sustainable practices (Morton and Weng, 2009;Guptill, 2009;Rodriguez et al, 2008;Burton, 2004;Hanson, Kauffman, and Schauer, 1996).…”