Sustainable Alternatives in Rural Wellness

Abstract

This chapter discusses sustainable alternatives in agrotourism using examples of good practice on tourist farms in Slovenia. Through a literature review, the authors examine the concepts related to sustainable alternatives in rural tourism and provide an overview of agrotourism in Slovenia during 2022–2023. The empirical research provides a broader summary of the field observation research. It reveals that wellness offerings are present on the observed tourism farms with accommodation and have the potential for agrowellness development. Additionally, the authors conducted semi-structured interviews on four tourist farms to determine the awareness level of the owners about sustainable agrowellness offer and its importance for sustainable rural development. These results provide an opportunity for further research in the context of the tourist's perspective on agrowellness offerings and the local population's awareness regarding sustainable rural wellness alternatives.