Sustainable and resilient e-commerce under COVID-19 pandemic: a hybrid grey decision-making approach

Alwan, Saleh Yahya; Hu, Yanying; Asbahi, Ahmed Abdulwali Mohammed Haidar Al; Harazi, Yaser Khaled Al; Harazi, Ahmed Khaled Al

doi:10.1007/s11356-023-25456-0

Cited by 26 publications

(17 citation statements)

References 74 publications

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“…Grey system theory has been implemented together with MCDM methods in recent studies. Recent grey system application studies are; (Alwan et al, 2023;Arunagiri et al, 2023;Badi et al, 2023;Biswas & Pamucar, 2023;Konstantinou & Gkritza, 2023;Lakshmi Narayana & Gopalan, 2023;Raji et al, 2023;Sorooshian, 2023;Zheng, 2023). A few Grey system theory is also applied in 3PL studies.…”

Section: Grey System Theorymentioning

confidence: 99%

Application of Pfahp-Gtopsis Methods for Third-Party Logistics Provider Selection

Çizmecioğlu,

Boz,

Çalık

2024

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi

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Companies are now considering the option of outsourcing as hedges cost and increase productivity by concentrating on their core skills to update their supply chains due to the competition in global markets, the use of higher-quality products, and rising customer demands. They must carefully select and identify which company to collaborate with before outsourcing their numerous logistics-related tasks to Third-Party Logistics Providers (3PLP). However, the existence of uncertainties and human influence in 3PLP selection problems leads to the usage of fuzzy or related set theories. By incorporating Multi-Criteria Decision Making (MCDM) methods with fuzzy numbers and grey numbers, practical tools can be composed to address the imprecision of subjective judgments. From this perspective, an integrated MCDM model is proposed to provide insight into the 3PLP evaluation and selection. The model comprises an integrated framework with Pythagorean fuzzy numbers and grey numbers. The proposed model has applied a 3PLP a company in the food industry to fulfill customer orders. The evaluation criteria weights are calculated using the Pythagorean Fuzzy Analytic Hierarchy Process (PFAHP) method, and the 3PLPs are ranked using the grey Technique for Order Preference by Similarity to Ideal Solution (GTOPSIS) methods to find the best 3PLP. The analyses and findings concluded that cost, service quality, and on-time delivery were the three criteria that had the greatest influence

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Section: Grey System Theorymentioning

confidence: 99%

Application of Pfahp-Gtopsis Methods for Third-Party Logistics Provider Selection

Çizmecioğlu,

Boz,

Çalık

2024

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi

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“…Electronic commerce (e-commerce), it can be stated, represents the act of sale and purchase, in close interconnection with their related activities (negotiation, transmission of information, etc. ), carried out through an electronic platform on the internet [6][7][8][9][10][11][12][13][14].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Drastic measures, even lockdowns, which prohibited people from leaving their homes without a well-founded reason, had the effect of transforming the supply process from a direct one into an on online based orders, through which most of the goods reached consumers. As a result, even though the general trade declined worldwide, the e-commerce has greatly increased [10,17,26].…”

Section: Literature Reviewmentioning

confidence: 99%

Similarities and Disparities of e-Commerce in the European Union in the Post-Pandemic Period

Gogonea,

Moraru,

Bodislav

et al. 2024

JTAER

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The emergence of the COVID-19 pandemic has resulted in notable transformations of the commerce landscape, particularly in the realm of electronic commerce. This sector has experienced a precipitous advancement, characterized by substantial modifications of online business under-takings, encompassing both products and services. The aim of the current research was to explore the similarities and differences between European Union member states in the context of e-commerce in the post-pandemic period, taking into consideration the population’s level of education, the risk of poverty, as well as households’ access to the internet. The analysis was conducted for the year 2021, which represented the most recent year for which data were available, and was based on the application of the hierarchical cluster methodology, which included the Ward method and the Robust Tests of Equality of Means (Welch and Brown–Forsythe). Five clusters resulted, which included a minimum of three countries and a maximum of nine. The present study focused on examining the similarities and disparities within clusters, as well as among countries belonging to those clusters. These observed similarities and disparities are believed to be the outcome of various indicators that influence the realm of electronic commerce, and they are contingent upon the economic development level of each country and their ability to cope with the challenges posed by the COVID-19 pandemic. The information obtained in this study pertains to the future of electronic commerce in the sense of identifying premises that allow the development and application of development strategies.

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“…This type of lead generation is also called referral marketing, for example, in Nike's membership system, where members get discounts for referring new members to join the membership. to help Nike get new customers [12].…”

Section: Placementioning

confidence: 99%

The Impact of Nike's Social Media Marketing Strategy on Consumer Demand

Li,

2023

AEMPS

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Digitalization has changed users' shopping experience, and Nike is one of the sports footwear and apparel brands with the highest market share in the world. With the increase in social media influence, Nike has actively laid out its social media matrix to attract more potential consumers and guide their shopping needs through diversified marketing methods. This paper analyzes the impact of social media on Nike's consumer base and makes plans by combining Nike's different marketing approaches, consumer needs, and the 4Ps. 4Ps is a marketing strategy tool in which companies develop marketing strategies by analyzing four aspects: product, price, channel, and promotion. The results of the study showed that while social media marketing expanded sales, its effectiveness was undermined by price promotions. A limited edition of many co-branded products makes consumers doubt the product's value. Therefore, marketing should be combined with price promotion, not just brand promotion. By analyzing the 4Ps to understand the marketing approach that Nike should adopt in the current climate and the factors that should be considered to influence consumers.

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Sustainable and resilient e-commerce under COVID-19 pandemic: a hybrid grey decision-making approach

Cited by 26 publications

References 74 publications

Application of Pfahp-Gtopsis Methods for Third-Party Logistics Provider Selection

Application of Pfahp-Gtopsis Methods for Third-Party Logistics Provider Selection

Similarities and Disparities of e-Commerce in the European Union in the Post-Pandemic Period

The Impact of Nike's Social Media Marketing Strategy on Consumer Demand

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