Sustainable Art Production and Consumption in Northeast Asia: A Study on ESG Management in Film and TV Industry

Abstract

This research paper explores the perceptions and practices of sustainable art production and consumption related to Environmental, Social, and Governance (ESG) principles in Northeast Asia's Film and TV industry which aims to identify the gaps and challenges hindering the adoption of sustainable practices and to propose recommendations for improving sustainable art production and consumption in the region. The research problem addressed in this paper is the limited understanding and implementation of ESG practices within the art industry in Northeast Asia. The research adopts a mixed methods approach that combines a cross-sectional survey with a secondary analysis of policies, reports, and literature. The research involves a survey of 104 participants from various roles within the industry, including investors, producers, directors, writers, actors, managers, and others both in China and South Korea. The result is that as sustainability becomes a global concern, the entertainment sector must embrace ESG principles to minimize its environmental impact, promote social responsibility, and ensure transparent governance. By assessing the current state of ESG knowledge and practices among industry professionals, the study highlights the areas for improvement. Stakeholders, policymakers, and organizations can develop targeted strategies, training programs, and regulations that foster a more environmentally conscious, socially responsible, and ethically governed art industry. Emphasizing ESG practices can enhance the industry's resilience, reputation, and long-term viability in an ever-changing global landscape.