Sustainable artificial intelligence: A corporate culture perspective

Abstract

In recent years, various studies have highlighted the opportunities of artificial intelligence (AI) for our society. For example, AI solutions can help reduce pollution, waste, or carbon footprints. On the other hand, there are also risks associated with the use of AI, such as increasing inequality in society or high resource consumption for computing power. This paper explores the question how corporate culture influences the use of artificial intelligence in terms of sustainable development. This type of use includes a normative element and is referred to in the paper as sustainable artificial intelligence (SAI). Based on a bibliometric literature analysis, we identify features of a sustainability-oriented corporate culture. We offer six propositions examining the influence of specific manifestations on the handling of AI in the sense of SAI. Thus, if companies want to ensure that SAI is realized, corporate culture appears as an important indicator and influencing factor at the same time.

Artificial Intelligence and Sustainability—A Review

“…Besides, although [37] explored the topic with all three dimensions as early as 2018, it was not until 2021 that several papers followed suit, potentially influenced by [52], the second most cited paper in the field. Remarkably, the map illustrates that only a very small fraction of papers in the field comprehensively address AI sustainability with both perspectives and all dimensions-only five papers [70,71,77,82,98] achieve this, leading to what we called a "non-holistic" approach. To assess the maturity of the field of "AI Sustainability", we adopted the framework proposed by Keathley-Herring et al [115].…”

Agility and Artificial Intelligence Adoption: Small vs. Large Enterprises

“…Moreover, such a culture promotes employee skills development, preparing the workforce for the evolving technological landscape and the future of work (English, 2023). Moreover, Isensee et al (2021) emphasize that attitudes, beliefs, and values within an organization are crucial for accepting and successfully integrating artificial intelligence. The MIT SMR-BCG study (Ransbotham et al, 2021), which included a survey of 2,197 managers and interviews with 18 executives worldwide, reveals a variety of AI-related cultural advantages at both the team and organizational level.…”

Exploring the Use of Mobile Apps for Fostering Sustainability-Oriented Corporate Culture: A Qualitative Analysis

“…We organize the issues (I) discussed in the interviews along the eight cultural dimensions by [1,50]. For example, the participants highlighted a need for new people to "bring other value concepts into the company" (E6) and the necessity to operationalize values to expose unethical practices: "And I would find that quite exciting .…”