“…A systematic literature review can be classified into three main categories: domain‐based reviews, theory‐based reviews, and method‐based reviews, with domain‐based appearing to be the most frequently published in both business and non‐business research streams (Paul & Criado, 2020). In the context of a domain‐based approach, it could be a framework‐based review (Paul & Benito, 2018), bibliometric (Pan et al, 2022), hybrid‐narrative (Dincelli & Yayla, 2022), meta‐analysis (Ouyang et al, 2022), or structured review (de Bem Machado et al, 2022). The design of this paper falls within the domain‐based review, in which it reviews, synthesizes, and extends a body of literature in the same substantive domain (Palmatier et al, 2018).…”