Sustainable Business Models in Biosphere Reserves: Case of Hungary

Abstract

The goal of Man and the Biosphere (MAB) Programme is to support sustainable development through effective management, innovative technologies, policy suggestion and governance. Today, the concept of Biosphere Reserves plays an important role in scientific investigations, generating knowledge, and experiences to link socio-economic development and biodiversity conservation for human well-being. This research, through an independent study which takes place in the Hungarian Biosphere Reserves of Pilis and Kiskunság aims at identifying practical sustainable business models which are suitable for supporting livelihood of locals. In this research, the two Biosphere Reserves serve as the learning sites under the light of global principles and state-of-the-art-of knowledge on sustainable development and sustainable business models. To do so, the state-of-the-art-of sustainable business model has been investigated through a comprehensive academic research. The lessons that learned from this investigation are used to support the data gathering method and planning the field trips to identify the sustainable business models currently in use at the Biosphere Reserves. This research particularly had been interested in small-sized sustainable business models practiced by small communities or families in various zones of Biosphere Reserves. First set of interviews and questionnaires designed to identify the business models in practice. The results identify foraging the wild plants in the buffer zone and transition areas as a potential sustainable business model in practice. Further interviews and surveys were conducted with foragers shows the beneficial of their practice on the local ecosystem and in increasing awareness on the deep connection with the ecosystems. The sustainable business model of foraging in addition to providing a sustainable livelihood for the locals maintains a spiritual connection between people and land. The identified sustainable business model can further be educational and practical for other 685 biosphere reserves.